More Videos
- NBA D-League On The Rise
- Weis' Deal Likely Won't Change Big Money Contracts
- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
- Michelle Wie Wins, Now What?
RSS FEED
MOST SHARED
- Ritz-Carlton ?Struggling? in the US: President
- Garlic Price Rises Surpass Gold, Stocks in China
- New-Home Sales Jump 6.2% To Highest Level in Over Year
- Half of Banks' Losses May Still Be Hidden: IMF Head
- Oil Price to Average $75.40 in 2010: Poll
- S&P Stocks Trading at New 52-Week Highs
- Americans Ditch Planes for Trains this Thanksgiving
- Consumer Mood Improves, But Anxiety Over Personal Finances
- Jobless Claims Below 500,000, Durable Orders Slip
- It's Beginning To Look A Lot More Riskless
- Crescenzi: Claims Level Suggests End to Job Losses
- Hedge Funds Take Early Lead in Warren Buffett's 'Big Bet'
- S&P Stocks Trading at New 52-Week Highs
- 4 Food Stocks to Stuff in Your Portfolio: Analyst
- S&P at 1050-1200 Trading Range Next Year: Strategist
- Treasury On Mortgage Modifications
- Blue Jeans Expected to See Another Green Christmas
- Investors Thankful for Gains This Year
- For Many in US, It Will Be a Scaled-Down Holiday Season
- US Bonds Pare Losses After 7-Year Auction
- New-Home Sales Jump to Highest Level in Over Year
- Judge Erases Couple's $525,000 Mortgage Payment
- Claims Level Suggests End to Job Losses
- Consumers Catching the Holiday Spirit
- Airlines Hit With Penalties for Stranding Passengers
- Consumer Mood Improves, but Anxiety Over Finances
- Jobless Claims Below 500,000, Durable Orders Slip
Sports Biz
Text Size 
 |
Brett Favre |
And while Favre has always been a top 10 jersey seller--which means more because the Packers jersey has never changed--it's interesting to consider that he's not really that relevant in the marketing world. So Wrangler jeans has him for a couple seconds in a spot and he used to be seen in Prilosec ads.
But where's the iron man Ripken-type ads? Why isn't Favre more relevant? People might cite the smallest market Green Bay, where the official town population is a little bit more than the capacity of Lambeau Field, but then how do you explain the fact that his jersey sells like it does and his Fathead is on more kids walls than most?
So it must be his bad performance over the last couple of years, right? Well, remember aside from a dramatic All-Star home run. Cal Ripken and his Orioles weren't exactly a powerful combination in his final years.
So that leaves me with one big reason. And it's not his one-time Vicodin addiction. The bottom line is that Favre isn't more relevant because companies have been scared to attach their brand to him because they never know whether he's coming back or not. Brands want long-term relationships, not one-off agreements.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes