Skip navigation
MOST POPULAR RELATED TAGS
  • TOPICS
  • SECTORS
  • COMPANIES
 
 
Behind the Wheel Video Gallery
Workers extend the deadline to reach a contract agreement as workers say they will go on strike tomorrow, reports CNBC's...
Federal mediators and Gov. Chris Gregoire, D-WA are trying to delay a possible Boeing employee strike, with CNBC's Phil ...
LEBEAU'S AUTO INDEX
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
See all Behind the Wheel postsBehind the Wheel with Phil LeBeau
Font size:
Dec.12
12:56 PM ET

Outlook 08
As we close out this year, I know some of you are asking, "Hey Toyota Phil (a nickname a friend gave me after accusing me of giving the Japanese automaker too much praise) what do you think will happen in the auto industry next year?" Well, since you asked, and I know some of you haven't asked, here are my prognostications for 2008.

1. The big automakers will go on a global buying/alliance binge. What we've seen with Nissan/Renault buying a stake in Russia's largest automaker is just the start.

2. Classic car makes will come back with plenty of buzz.
The Ford [F  Loading...      ()   ] Bullitt Mustang, and Dodge Challenger will get plenty of attention, setting the stage for the return of the Chevy Camaro in early '09

3. Smart Fortwo cars will be a smart choice on the coasts.
Yes, it will get big buzz in New York, San Francisco, and Seattle, but not in the heart of the country.

4. Toyota [TM  Loading...      ()   ] will challenge Chevy to be the top selling brand in the U.S.
It won't happen this year (and no, you can not count Scion in Toyota sales) but by next year, the Toyota brand could be #1.

5. Ford will return to its roots with a new ad campaign.
Look for new marketing man Jim Farley to update an old Ford tagline/slogan to kickstart the automaker's image.

6. Foreign automakers will establish/add plants in the U.S.
With the weak dollar, it's too attractive for Volkswagen and Fiat to put off building here.

7. Chrysler's woes will continue.
The new owners at Cerberus are aggressive, but it is too soon product wise to see sales turning around. And until there is fresh product in showrooms, sales will lag.

8. Nissan's [NSANY  Loading...      ()   ] resurgence will pick up steam.
With fresh models rolling in to showrooms and CEO Carlos Ghosn looking to expand, with Nissan roll in '08. But it's still a ways from landing a North American partner.

Questions?  Comments? 

© 2008 CNBC, Inc. All Rights Reserved

Permalink: /id/22214823

HOME  |  NEWS  |  MARKETS  |  EARNINGS  |  INVESTING  |  VIDEO  |  CNBC TV  |  CNBC PLUS  |  CNBC HD+
About CNBC   |   Site Map   |   Privacy Policy   |   Terms of Service   |   Advertise   |   Help   |   Feedback   |   Video Reprints
  Data is a real-time snapshot   *Data is delayed at least 15 minutes

Global Business and Financial News, Stock Quotes, and Market Data and Analysis