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CNBC Holiday Survey: The Numbers

CNBC Holiday Central Survey

So far this holiday season have you spent:

More than planned 13%

About the same as planned 45%

Less than planned 36%

Not sure 6%

How much are you planning to spend on holiday shopping?

< $200 23%

$200-$499 22%

$500-$999 28%

$1,000 or more 30%

Not sure 6%

Mean $738

Current state of the economy?

Excellent 4%

Good 22%

Only Fair 39%

Poor 33%

Not Sure 2%

Current state of the economy?

Excellent 4%

Good 22%

Only Fair 39%

Poor 33%

Not Sure 2%

What impact does your opinion of the economy have on how much you’ll spend this holiday?

Will spend more 4%

Will spend less 35%

No impact 59%

Not sure 2%

How do holiday sales impact your shopping habits?

Help me decide where to shop 18%

Help me decide what to buy 4%

Help me decide where to shop & what to buy 49%

Do not affect shopping habits 28%

Not sure 1%

Where/How have you done most of your holiday shopping?

Big box stores 44%

Department stores 27%

Online 22%

Locally-owned, non-chain stores 14%

Chain stores 11%

Mail-order catalogs 7%

Luxury stores 2%

Other 7%

Not sure 2%

What have you purchased as holiday gifts so far?

Clothing/Accessories 36%

Toys 23%

Electronics 18%

Books, CDs, Movies, Videogames 16%

Gift cards 14%

Housewares 8%

Food & alcohol 5%

Tools 2%

Other 9%

Not sure 5%

How long will it take to pay off holiday shopping-related debt?

One month or less 29%

2-3 months 13%

4-6 months 5%

7-12 months 3%

More than a year 2%

Will not have debt 46%

Not sure 2%

Do you plan to buy a video game console this year?

Yes 14%

No 84%

Not sure 2%

Which video game console do you plan to buy?

Nintendo Wii 8%

Sony Playstation3 2%

Microsoft Xbox 360 1%

Other 3%

Are you more or less likely to purchase Chinese-made goods?

More likely 2%

Less likely 46%

No difference 48%

Depends/Not sure 4%

Are you more or less likely to purchase South Korean-made goods?

More likely 2%

Less likely 26%

No difference 66%

Depends/Not sure 6%

Home value expectations over next year?

Dec. Oct. March

Stay the Same 41% 40% 37%

Increase -- 1% - 9% 13% 14% 21%

Increase -- 10% or more 11% 14% 16%

Increase -- not sure how much 4% 5% 3%

Decrease 13% 9% 7%

Do Not Own Home 18% 18% 16%

Mean Increase expected 2.2% 3.1% 4.0%

Home value expectations over next year?

Dec. Oct. Mar.

Stay the Same 41% 40% 37%

Increase – not sure how much 28% 33% 40%

Decrease 13% 9% 7%

When the value of your home or stock portfolio rises do you:

Dec. Oct.

Spend more 11% 7%

Spend less 9% 8%

Doesn’t have an effect 72% 70%

Not sure or N/A 8% 19%

Wage expectations over next year?

Dec. Oct. June March

Increase 56% 53% 50% 55%

Decrease 2% 4% 2% 4%

Stay the same 42% 43% 48% 41%

Mean increase 5.3% 6.1% 5.7% 7.3%

Cost of living expectations over next year?

Dec. Oct. June March

Increase 80% 79% 80% 82%

Decrease 2% 1% 1% 1%

Stay the same 18% 20% 19% 17%

Mean increase 6.4% 6.9% 7.1% 8.8%

Are you drinking more or less Starbucks this year?

More than a year ago 5%

Same amount 16%

Less than a year ago 11%

Don’t drink Starbucks 68%

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