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JEFFREY GLUECK

DOUG HIRSCHHORN, PH.D.

Name:
Jeffrey Glueck 

Company: Chief Marketing Officer, Travelocity

Headquarters: Southlake, TX

Interesting Fact: Came up with Travelocity’s motto: “Never roam alone.”

Jeff Glueck oversees marketing activities for Travelocity, including advertising, merchandising, customer experience, design, personalization, CRM, search engine marketing and editorial content, business development, and community sites including IgoUgo.com.

Since assuming the role in January 2004, Jeff has helped Travelocity launch a new site design and interface, a new logo, the wildly popular Roaming Gnome Advertising campaign, the Travelocity Guarantee and Customer Bill of Rights, as well as a new tagline: "You'll never roam alone."

Under Glueck's direction, Travelocity has been recognized for its business rejuvenation, including "Turnaround Company of the Year" from the American Business Awards, and a Gold Effie from the American Marketing Association for best retail advertising campaign in the USA.

Glueck, named to Advertising Age's 2007 "40 under 40," holds degrees from Harvard University and Oxford University, where he was honored as a Marshall Scholar.




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