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The party generated so much buzz and goodwill I had people calling me later that week for jobs (we had none), financial planners calling (who were disappointed we had no money) and then viola! a new client who had read about our party and heard he missed a great one called. Could he come in to talk to us about a small account? Of course!!!
The man Andy Kozin had a small suit company St. Laurie Suits and wanted a great ad campaign and would also offer to pay us partially in suits! Since we had none, we were very excited by the prospect of fine tailoring, not to mention a new account.
Our ad featuring an elegantly dressed Cary Grant type with the headline “Dress British, Think Yiddish” for St. Laurie went on to get a lot of attention and a write up on NY magazine which brought us in two more clients and the new business never stopped.
While some may think a party is frivolous or expensive or not worth the energy, my advice to paraphrase Jerry is “when in doubt, throw a party” and this year we celebrated our 20th anniversary with our 300 employees and friends and relatives (because an empty party is still for losers) and all the people I invited my first year showed up.
But I still sent an invitation to Prince Charles and Camilla, because you never know...
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