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Ever Heard of Guerilla Marketing? Jeff Hayzlett Can Shed Some Light

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Published: Wednesday, 9 Jan 2008 | 3:38 PM ET
BI C E S 13

Jeff Hayzlett, Chief Marketing Officer and VP at Kodak knows what he's talking about. You should too. Guerilla marketing is a tool that must be used strategically.


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Jeff Hayzlett, Chief Marketing Officer and VP at Kodak knows what he's talking about. You should too. Guerilla marketing is a tool that must be used strategically.

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