Just a few years ago, most people couldn't comprehend the need for an underwater music player. Enter Kristian Rauhala of H2O Audio, maker of waterproof cases for mp3 players. The fledgling company saw a demand among music lovers for waterproof protection of their playlists. After garnering some success, Rauhala is now using CES to evolve his business to the next level.

Ilana Diamond, founder of SIMA Products, has stayed ahead of the curve by constantly introducing new products. Dr. Doug and Mike Michalowicz give advice on how small businesses can stay fresh and keep their pipelines full.

There is such a thing as getting too big, too fast. Dr. Doug and Mike Michalowicz coach H2O Audio's founder on how to stick to his company's mission statement, with thoughts from Ilana Diamond.

Celebrated product designer Karim Rashid explains how any small business can keep the edge it needs to stay innovative for the future!

Ramon Ray, editor of smallbiztechnology.com, says the key is identifying new market opportunities and staying flexible to meet your customers evolving needs.

Kristian Rauhala of H2O Audio, Ilena Diamond of SIMA Products, and the consultants talk to webcam viewers and answer the question most important to every small business owner: What About Me?