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Amazon Posts Strongest-Ever Holiday Season

Reuters
Wednesday, 26 Dec 2007 | 2:49 PM ET

Shares of online retailer Amazon.com rose more than 2 percent Wednesday after the company said the 2007 holiday season was its strongest since it opened in 1994.

On Dec 10, its busiest day during the season, the retailer said shoppers ordered more than 5.4 million items, or 62.5 items per second.

By comparison, the busiest day of the holiday season in 2006 was Dec. 11, when customers ordered more than 4 million items, according to its Web site.

This year, top sellers included toys such as the Jakks EyeClops Bionic Eye, video games including Nintendo's Wii video game systems and Super Mario Galaxy, and consumer electronics products like the Garmin GPS and Samsung LCD high definition TVs.

Other popular items, based on items ordered between Nov. 15 and Dec. 19, ranged from Black & Decker's auto wrench to Kenneth Cole Reaction men's wool pea coat.

The company also said it sold about 17 Nintendo Wii systems per second when they had them in stock.

Shares of Amazon closed up $1.84, or 2.02 percent, to $92.85 on the Nasdaq, above its 50-day moving average of $87.58, but below its 52-week high of $101.09 set Oct. 23.

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AMZN
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7974.T
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GRMN
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JAKK
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