
By Dr. Doug Hirschhorn
As you all know by now, I am all about helping people dare to be great and with that, comes a price. There is a reason why very few people actually achieve greatness and it is not because of lack of desire, effort or even talent, but rather because they are paralyzed by very real fears (such as how to earn enough to pay bills). I get it. I hear you, and believe me, I live it.
With that being said, I wanted to be the first to offer you a hearty Congratulations! You are human and I would like to give you an honorary life-time membership to the largest, most popular organization in the world, the S.C.C (a.k.a. “Scaredy Cat Club” – I have been the President of it for many years now and some of the most successful people I have ever worked with have and continue to be active members as well.
You are scared? Good. You should be because we get one shot at life and no one wants to mess it up by making a bad decision along the way. The fact is sometimes we do but I have learned two things. The first is that bad decisions are rarely final and second, it is always better to go for it and miss than to regret never having gone for it.
Now I realize these are just words. Some might say they are recycled and nothing new – and they are right, others would say these words are inspirational – and, well, they are right also. Either way, I am not a Rah-Rah, feel-good, motivation coach; instead, I am a peak performance coach whose one goal is to help you reach your potential. With that said, I want to outline a strategy that will enable you to not only take risk but more importantly, separate yourself from others by taking Smart Risk.
What is risk? Basically, risk is any situation where there is a possibility of several outcomes. Most people make decisions by only thinking about the odds of something happening or not happening.
Let me give you an example by asking you a question.
“If you had a 95% chance to win at a game, would you play that game?”
How many of you, after hearing this question, quickly want to respond, “Yes of course!”
If you are one of those people – the good news is you are among the huge majority of people who like to win and hate to lose. The bad news is you are guilty of taking “Bad Risk” and here is why.


