Outsource your technology
There is NO need at all for you to manage and implement technology on your own. Sure, you are an expert in what you sell (be you a florist, computer vendor, lawyer, graphic artists or media consultant). But you are not an expert in network security, data backup or mobile technology.
The only way you are going to maximize your use of technology is to outsource your use and implementation of it it in your business.
Technology is not all that you need to outsource.
If you find that you are scanning business cards, answering phones and faxing proposals you need to hire someone else to do these tasks for your so you can concentrate on your business. If you are a one person business or a 50 person business - you need to manage your company and concentrate on its growth. Hire someone else, like a smart virtual or in-person assistant to help you.
Don’t technologize a bad business process
I'm sure you run a very good business and do your best to manage its various processes, however if there are parts of your business that are not going so well and you think technology is the answer, you're wrong.
I was recently in Puerto Rico at the great Ritz Carlton Hotel. The entire experience in Puerto Rico and at the hotel was simply splendid. What most impressed me was the customer service the hotel provided. It so happens that customer service is a HUGE part of the hotel's culture and ingrained into each employee. However, they use technology, in a big way, to profile each guest and build a database of their likes and "don't likes". What if the Ritz Carlton had employees that were rude, inconsiderate and nasty? Ritz Carlton would only be "technologizing a bad business process".
They first hire employees who love service then they use technology to manage and build up this customer service experience.
Questions? Comments?
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