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Kathy Willens / AP |
Pick a survey, any survey.
The range of growth can be whatever you'd prefer when it comes to picking just how successful this holiday was for stores:
- Up 2.4% (3.6% if you add in gas), according to MasterCard [MA
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- Below 2.5%, according to the International Council of Shopping Centers;
- And even up almost 7% versus last year, according to Craig Johnson of Consumer Growth Partners (the rosiest that I've seen so far).
I've gotten a fair amount of angry e-mails from business news watchers, saying that growth is growth and that the financial press -- including myself -- hasn't been rosy enough in describing holiday sales as good.
(Clearly, they don't receive the notes and emails that I get from retail stock investors and analysts, talking about the confusing sales results this holiday!)
But the point is not whether stores made money: Clearly, even with a small sales gain and promotional pricing of products, stores will make profits. Consumers are indeed spending more than they have in years past.
No, the real question is whether we've reached a tipping point in maxing out that growth rate or overtapping consumer budgets.
(Not that spending beyond budget ever stopped consumers. I know it doesn't stop me! And it certainly didn't stop millions of Americans from taking on mortgages beyond their sensible budget range. But I digress...)
As with every story on Wall Street, investors are obsessed with growth. Retail stock investors have been e-mailing me like mad, characterizing the holiday picture as frankly "confusing."
They are all waiting on pins and needles to see whether Target's [TGT
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] flat December sales guidance will be the norm, or whether more stores will have good news like Costco [COST
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] shared today -- the discounter indicated that inventories are under control and that they won't need to take heavy markdowns. They'll have to wait until Jan. 10 to get answers!
On a completely different note: Markdowns aren't good for stores but they are for consumers -- including me! J. Crew [JCG
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], Foot Locker [FL
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] , Express, Nordstrom [JWN
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] were just some of the stores that I wandered into, to check prices. $100 boots marked down to $15 at J.Crew! Are you still shopping this season? Why not?
Questions? Comments?




