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Swoosh! Inside NikeSwoosh! Inside Nike - Your Exclusive Courtside Seats To An All-Star Business Story
Watch Videos From The ShowCNBC Presents - An unprecedented look inside Nike's $16 billion empire.  - The Visionary.  The Superstars.  The Shoes.  - Watch Videos From The Show - Nike Chairman Phil Knight, Michael Jordan, Tiger Woods, LeBron James, and Charles Barkley reveal how they inspired a cultural revolution.

INSIDE NIKE

Michael Jordan
The Superstars
A rare look inside Nike through the eyes of Michael Jordan, Tiger Woods, and LeBron James. Some of the biggest names in sports have helped Nike revolutionize the world of sports endorsements.

Watch Video: Air Jordan 
Michael Jordan talks about the success of the Air Jordan brand.

Nike Shoe
The Shoes
Nike is the largest athletic shoe and apparel company in the world and arguably the most successful marketing machine in history.

Watch Video: New York City's Dunk Exchange
Sneaker enthusiasts buy, sell and trade!


  MORE EXCITING PROGRAM HIGHLIGHTS AND VIDEO WEB EXTRAS

SHOW TIMES




DARREN ROVELL TAKES YOU INSIDE NIKE

Darren Rovell
A side you've never seen before - from the drawing board to the factory floor to the store shelves.  Darren Rovell's Sports Biz Blog gives you the inside story of an American Icon.



NOW ON DVD

It's the side of Nike you've never seen ...

CNBC takes you Inside Nike for an unprecedented look at the $16-billion empire. DVD includes extended interviews with Jordan, Tiger & LeBron.

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