Is there still money to be made from online display advertising? Jon Najarian reveals which companies he thinks are poised to benefit.
JP Morgan is predicting online spending could reach $10 billion in 2009, says Najarian. That’s a 20% pop from where it is now. I think the biggest beneficiary will probably be Google but Yahoo is my trade, he says.
I think it’s Yahoo! which stands to gain the most -- as much as 30% -- if ad spending picks up Najarian explains.
Yahoo! is a widow-maker Jeff Macke counters. They can’t get out of their own way.
Digital River is worth a look, adds Guy Adami.
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Trader disclosure: On Jan 3, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (INTC), (YHOO); Seymour Owns (F), (MER), (MSFT), (MBI), (INTC); Seygem Asset Managemetn Owns (SSL), (TTM), (CTCM), Gazprom; Gazprom Is On Pink Sheets In The U.S. But Trades On The Exchange in London; Jon Najarian Owns (AGU), (C), (DE), (GS), (MON), (MOS), (MRO), (POT), (GOOG), (YHOO), (VCLK), (DRIV), (SLB), (UBS), (USB), (IM), (N), (NEM), (MOO), (AG), (NYX), (NDAQ); Jon Najarian Is Short (PNRA), (SFLY), (TSO), (VLO), (YRCW); NBC Universal Is The Parent Company Of CNBC