CES Unveiled: The Tree Doesn't Grow Far From The Apple
"We don't want to knock off Google," said Justin Staines, vice president for strategic alliances at Ergo. "Somebody wrote about us recently and said we wanted to beat Google. I mean, different people want to search different ways. We're one way. And then, you know, my mom, she would use Google."
Aquallusion's product—which, reminiscent of Apple's product-naming strategies, is called the "iTube"—looks a little like a Maglite flashlight, but with bulbs at both ends. Standing upright, it connects to various music sources (including the iPod) and emits 360-degree acoustic sound. If that's not enough for someone who wants a super-sensory experience, the product also flashes lights and other visual effects to the beat of the music. Oh yeah, and it's aromatherapy-capable. I'm not kidding.
Aquallusion, which can build custom iTubes up to 20 feet tall and has sold units to the likes of Carnival Cruise Lines, is at CES to find retail partners. The company has manufacturing agreements with Chinese factories that are waiting to let 'er rip if the big orders start to come in.
So is that what CES is all about for Aquallusion? I asked Dave McKnight, one of the company's principals.
"Well," McKnight said, talking over his booming iTube and the live, on-camera TV reporter a yard away, "We also just want to build awareness."
Editor's note: As part of our extensive coverage of CES, CNBC.com's Brian Clark and Ted Kemp will be at the event and contributing to this special edition of Tech Check.