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Sony Flattens The Competition In TV Land

Certainly one of the hottest technologies at this year's CES is the 27-inch Organic Light Emitting Diode television by Sony.

Not only is the picture beautiful, but the screen is just three millimeters thick, about the same as three credit cards. Current LCD televisions require a backlight, but OLED technology doesn't, which means its far more energy efficient.

This full HD (1080p) television also has a million-to-one contrast ratio, which means blacks are very black and brights are very bright. It also has what Sony claims is a super fast response time, so there won't be any blurring if you happen to be watching a movie or sporting event.

Smaller, 11-inch OLED's have been on sale in Japan for the last few months, but they haven't worked their way into the U.S. market till now. Sony says the sets are on sale at select Sony stores across the country for a not-too-shabby $2,499.

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The one “problem” with OLED TV sets? They're so thin, manufacturers must connect a box to the set for power and to allow users to connect devices, like a DVD player. But it's a small price to pay for a TV with a picture this good.

Editor's note: As part of our extensive coverage of CES, CNBC.com's Brian Clark and Ted Kemp will be at the event and contributing to this special edition of Tech Check.