More Videos
- HP's Shot Across Cisco's Bow
- Back Off, Regulators!
- iPhone, App Strategy the 'New Dot Com?'
- Cisco Jumps; Rest of Market to Follow?
- Call It 'Microsoft Math'
- Intel in the Anti-Trust Crosshairs, but Why?
- Apple Apps—Now More Than 100K
- WoW Fights New Front in China
- Smart Phone Competition Heats Up. Again.
- A Tale of Two Smart Phone Makers
MOST SHARED
- Hewlett-Packard to Acquire 3Com for $2.7 Billion in Cash
- How the Droid and Google Threaten the GPS Makers
- Dollar Trouble, Oil's Bubble Could Derail Recovery
- CNN Anchor Lou Dobbs Says He is Leaving Network
- Obama Most Powerful Person in World: Forbes
- Shopping for Answers
- Rising Jobless Biggest Threat to World Trade: WTO
- HPQ to Acquire 3Com
- Wal-Mart Profit Tops View, Raises Guidance
- What to Expect From Disney Earnings?
- HP's Shot Across Cisco's Bow
- USC Football Blog Leads All-Access Space
- Clowning Around At Work
- Ahead of Earnings Disney Restructures Studio
- Nov. 11: Unusual Volume Leaders
- 3 'Clear Sailing' Mid-Caps For Investors: Strategist
- Intimate Apparel Sales Heating Up: Maidenform CEO
- A Day On The USS Harry S. Truman
- US Will Borrow Less as Banks Pay Back Funds: Geithner
- US Mortgage Refinancing Up; Buying Demand Sinks
- Rising Jobless Biggest Threat to World Trade: WTO
- Gold Hits $1,122, Barrick Chief Says Selloff Possible
- Wall Street Pay Is Often too High: Bill Gates
- Morgan Stanley Gets Aggressive in Luring Brokers
- Foreclosures Fall Again But Improvement Likely Fleeting
- Highest State Foreclosure Rates
- Yuan Critics Want Obama to Keep Campaign Promise
RSS FEED
Tech Check
Text Size 
 |
CNBC.com Ford shows off its Focus model equipped with "Sync" connectivity, which will be available on nearly all Ford, Lincolns and Mercurys by the end of 2008. |
] had the real deal on display Monday night.The automaker has signed up some tech heavyweights to help with "Sync," its in-car satellite communications system, and they showed off the goods at the Wynn Las Vegas.
With help from Microsoft [MSFT
Loading...
()
] , Sirius [SIRI
Loading...
()
] and others, Ford's car of the very near future is something like a GPS, digital music player, cell phone and voice recognition system on wheels. Ford's is pulling out all the stops in promoting its "Sync" navigation system, even getting Bill Gates to give it a quick nod during his CES keynote address Sunday.
The initial version of Sync will be available on almost all Ford, Lincoln and Mercury cars by the end of 2008. The system, designed by Microsoft, accepts voice commands to, for example, "Play Led Zeppelin."
Drivers can upload music from a variety of players—including Apple's iPod—[AAPL
Loading...
()
] to their car, and then drill down to their favorite album and favorite song. Ford even teamed with album cover database company Gracenote to make Sync display the album cover art for what they're listening to.
 |
(Click for complete coverage) |
The Sync system recognizes commands in English, Spanish and French.
Sync also has Bluetooth capability and will download drivers' cell phone contacts. The system can automatically take over ongoing cell phone conversations when a driver enters the car, and then hands those conversations back to cell phone control if a driver stops and gets out of the car.
"There isn't a single phone on the market that can do everything Sync can do," said Gary Jablonski, Ford's product development manager for infotainment systems. "In most cases, if you phone can do it, Sync can do it."
The system also will read text messages to drivers. Sitting in a Ford Focus parked in a Wynn ballroom, Jablonski demonstrated how the system's voice knows how to translate common textisms like "LOL" into the phrase "laughing out loud."
"We actually had an engineer scour the Internet to translate all those abbreviations," he said.
 |
CNBC.com This summer the Ford Flex will become the first Ford model equipped to automatically call local 911 whenever its air bags deploy. |
Unlike General Motor’s OnStar system, which is available for a monthly fee, 911 Assist will be standard issue on all Lincolns and offered as a purchase option on Fords and Mercurys, Jablonski says. On a Ford Focus, for example, Sync is a $395 option.
For a monthly fee of $6.99 or $3.99 a month, depending on the options chosen, Ford will soon have cars equipped with "Travel Link," from Sirius. Introduced at CES, the system provides real-time information on weather and traffic, and can even direct drivers to the cheapest gas nearby. Ford and Sirius even threw sports scores into the deal.
Travel Link debuts on the 2009 Lincoln MKS this summer, and will be available on multiple Ford, Lincoln and Mercury vehicles by the end of the year.
Editor's note: As part of our extensive coverage of CES, CNBC.com's Brian Clark and Ted Kemp will be at the event and contributing to this special edition of Tech Check.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes