So why is GM CEO Rick Wagoner making his first-ever presentation at CES? In a word: Sync. Ford's collaboration with Microsoft to bring limited computing capabilities to the automobile has created quite a buzz.
And while it's hard to imagine people lining up to buy a Ford just to get their hands on Microsoft technology, it does give an idea which direction the auto industry is headed.
Case in point: The entire North Hall of the Convention Center this year is devoted to in-vehicle
technologies. And while a large number of those technologies have to do with entertainment and GPS, including audio, video and satellite technologies, an evolving crop of newcomers is focusing on computing, also known as telematics.