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The Bug Labs Analysis
1. Peter can talk geek to geeks. This is the key for building an undercurrent of support in the technology industry.
2. How important is blogging? There is a Blog Bus at CES! 'Nuff said.
3. I didn’t see Peter paying much mind to the big shelf retailers. That’s a good thing!
How Bug Labs Can Ramp This Into Big Time Growth
1. Peter has set the foundation for major momentum. He has presented his stuff to the blogggers and they are talking about it – to me that’s a MAJOR win. Peter also has big time credibility with exposure through The Big Idea and Entrepreneur Magazine. This mix of PR is powerful, he just needs to keep the momentum going.
2. Now that he has the blogggers talking, he needs to get more of them talking more often. The key to successful blogging momentum is not marketing your product but instead providing information that the blogging community can truly benefit from. In short, educate don’t advertise.
3. I still think the name “BugLabs” is a bad one. Bug makes me think of a defective computer system or a virus. Peter needs to create a name for the product that represents building something geeky - he can use the name change to announce a new version of the BugLabs’ product and continue the PR momentum.
The Bug Labs Bottom Line
Peter clearly has a very niche product. He is talking to the right people now – the blogggers. If he spends 80% of his sales time building the blogger community and 20% of his time building traditional PR credibility, he is going to start moving product… fast.
For more on Bug Labs' story, check out Peter Semmelhack's Profile
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