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The Newton Peripherals Analysis
1. Newton was on the stage front and center at CES, and now they have an amazing commercial to boot.
2. Matt is firing on all cylinders – great product, strong PR, and has an opportunity to leverage next level advertising.
How Newton Can Keep Trucking
1. Newton needs to stay true to their core competency. Newton clearly knows they are all about on-the-go technical convenience. They need to make sure all their messaging stays in front of the right people – business travelers.
2. Now that they have an awesome commercial, they need to get it playing time. Matt shouldn’t waste his time or money trying to get it on TV. Instead, it should be all over YouTube, his own website, and other sites specific to business travelers.
3. Time to build more alliances. Newton may want to build strong relationships with complimentary vendors such as laptop manufactures and on-the-go vendors such as business luggage folks. Maybe Matt could even get some web time on their sites with his new advertisement.
The Newton Bottom Line
Newton is running a consistent and balanced growth campaign. This is not the time to become complacent (actually it never is). Matt needs to keep the balanced campaign going and ensure that he is talking to his target market. I can’t wait to see him leverage his new ad, done right it will open more doors. I just gotta say it is a really cool commercial – then again, I am a little biased, I love AC/DC.
For more on Newton Peripherals and Matt Westover, check out his profile!
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes