Super Bowl Tickets: What They Could Cost This Year
So we're down to four. Patriots, Chargers, Packers and Giants. With the championship games coming up, let's explore the business of the Super Bowl ticketing.
Here are my projections for average secondary ticket prices depending on matchup. Before I go any further, I have to just qualify what I'm telling you here. The truth is there is no perfect way to determine average Super Bowl ticket price, but because I appreciate the sheer volume of business StubHub does, I'm going to use their averages in the past as a guide.
These are the average prices for a Super Bowl ticket sold on the secondary market on StubHub over the last five years:
Average for Super Bowl XLI (2/4/07 Colts-Bears): $4,004
Average for Super Bowl XL (2/5/06 Steelers-Seahawks): $3,009
Average for Super Bowl XXXIX (2/6/05 Eagles-Patriots): $2,659
Average for Super Bowl XXXVIII (2/1/04 Patriots-Panthers): $2,290
Average for Super Bowl XXXVII (1/26/03 Raiders-Buccaneers): $2,767
So here are my current projections, noting that the average ticket on the site right now is selling for $4,383.
Patriots vs. Packers--$4,700 (571 percent over face value)
Despite the fact that the Patriots have been to this game so many times in recent years, there's a huge premium for seeing the team go 19-0. The price I have now for Pats/Pack would be a record for all-time highest price of a Super Bowl ticket. Favre might be back, but the chance to see him do this thing one more time not only throws rabid Packers fans into the mix. In fact, according to StubHub, the average price for the Packers-Giants game at Lambeau right now is $610--that's $72 more per seat than the average price on the site for the Patriots-Chargers.
Patriots vs. Giants--$4,300 (514 percent over face value)
I'm not giving a huge discount because the Giants are in the game. StubHub stats show that New Yorkers generally purchase about 7 percent of tickets on the site no matter who is in the Super Bowl, which is usually the fourth largest purchase by state residents other than the states of the teams that are playing and the state where the Super Bowl is hosted. According to the 2006 census, New Jersey--where the Giants play--and New York have the highest and third highest median household income ($66,752 and $61,005). Site officials say that the Giants-Packers game has sold more than double that of Chargers-Patriots, in dollar volume and that gross sales of this game increased by 500 percent within hours after the Giants upset the Cowboys. I'm sorry to those Giants fans who blew their cash on the last game of the regular season to see this matchup, but the fact is there are plenty of Giants fans to go around. With all this said, if the Cowboys were playing in the Super Bowl against the Patriots, the ticket price to this game is $5,000 easy.