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Here are my projections for average secondary ticket prices depending on matchup. Before I go any further, I have to just qualify what I'm telling you here. The truth is there is no perfect way to determine average Super Bowl ticket price, but because I appreciate the sheer volume of business StubHub does, I'm going to use their averages in the past as a guide.
These are the average prices for a Super Bowl ticket sold on the secondary market on StubHub over the last five years:
Average for Super Bowl XLI (2/4/07 Colts-Bears): $4,004
Average for Super Bowl XL (2/5/06 Steelers-Seahawks): $3,009
Average for Super Bowl XXXIX (2/6/05 Eagles-Patriots): $2,659
Average for Super Bowl XXXVIII (2/1/04 Patriots-Panthers): $2,290
Average for Super Bowl XXXVII (1/26/03 Raiders-Buccaneers): $2,767
So here are my current projections, noting that the average ticket on the site right now is selling for $4,383.
Patriots vs. Packers--$4,700 (571 percent over face value)
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Patriots vs. Giants--$4,300 (514 percent over face value)
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Chargers vs. Giants -$4,100 (486 percent over face value)
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Chargers vs. Packers--$4,000 (471 percent over face value)
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A couple words about all these prices. These are prices I'm projecting you'll find on the Internet. Things often change when you get to the game. StubHub might have had the average price of the ticket for Super Bowl XXXVII (Bucs-Raiders) at $2,290, but I was finding tickets by the stadium at the last minute for $1,500. The year before that (Patriots-Rams), I bought a Super Bowl ticket on the street minutes before the game for $100
Note: This will never, ever happen again. There were a ton of factors going it to this--right after Sept. 11, Rams fans didn't really show up, lack of hotel rooms in New Orleans, etc. Showing up at the stadium will sometimes help (maybe Chargers-Packers), but I'm not advocating it if it's Patriots-Packers.
Questions? Comments?







