Apple CEO Steve Jobs: The LIVE Blog From His Macworld Speech
10:03 AM PST: The first studio that signed up with us for iTunes movie rentals is 20th Century Fox. Now introducing 20th chairman Jim Gianopulos.
10:01 AM PST: Apple TV is a "free" software upgrade to all existing Apple TV customers. Today, the unit sells for $299. Starting today, $229 instead. Free software and new hardware available in two weeks.
10:00 AM PST: Speculation about Apple's stock fall so far on the keynote: there were rumors, which I tried to shoot down a few weeks ago, that Apple would report 5 million iPhones sold so far. You gotta be kidding me.
9:48 AM PST: He's showing a demo now of what the new iTunes rental store looks like and how it works. Pretty sweet. Netflix has the edge though with unlimited viewing, but Netflix still charges a subscription fee. We'll see how Blockbuster and Amazon responds. Should be interesting to see which model works!
9:46 AM PST: Turns your TV into another key way to access content on the web, no computer necessary. Now you can watch YouTube videos on your wide-screen TV. Buy TV shows and music, direct on the TV. Focusing on HD movies. Rentals in HD are a dollar more. 100 titles today, more to come.
9:44 AM PST: Now, AppleTV, take two! No computer necessary. You can rent movies directly to your wide screen TV: DVD quality and HD! (Big applause.)
9:42 AM PST: What about getting movies from net to your big screen TV. Apple TV didn't work.
9:42 AM PST: Movie rentals can move from one device to another. Launches today. Rolled out on U.S. first, the internationally. No date yet.
9:41 AM PST: This is a major deal, signing up all the top studios. 1,000 movies by the end of February. iTunes rentals gets the titles 30 days after the DVD is released. 30 days to start watching them, and 24 hours to watch the movie. Once you click rental, it will download within 30 seconds with standard broadband. Library films: $2.99. New release: $3.99.
9:40 AM PST: Jim back: Jobs just announced the iTunes movie rental service as Annie said. MGM, Fox, Warner Bros, Disney, Paramount, Universal, Sony Pictures. "We have every major studio."
9: 40 AM PST: Hi, this is Annie for Jim. Four billion songs sold so far as of last week seven million movies sold. ITune movie rental introduced as of today
9: 28 AM PST: Running out to do a live TV shot on the iPhone sales number. Stay tuned. Annie will keep you updated in my absence.
9: 25 AM PST: Jobs: "We think we did even better in the December quarter for iPhone. Releasing the software developer kit for iPhone developers in February. Unveiling Maps with Location, Webclips, customize the iPhone home screen, SMS multiple people at once, and now Lyrics support."
9: 23 AM PST: U.S. marketshare: iPhone's first quarter of shipment. RIM owns 39 percent of the market. Apple in second place with 19.5 percent. Dwarfing Palm, Motorola and Nokia.
9: 22 AM PST: The next thing from Jobs: here comes iPhone news. Exactly 200 days since iPhone went on sale. Sold 4 million since. Huge number!
9: 20 AM PST: Today, Apple introduces Time Capsule. No longer the need to back-up files on internal drive. Time Machine wirelessly backs up data on this new piece of hardware, onto an external drive. Very cool. Awesome for notebook users, but works with all the Macs in your house or office. Two versions: 500 gigs and 1 Terabyte. $299 and $499. New hardware from Apple. Great for backing up content. Ships in February.