A front row ticket at a U2 concert can easily run you hundreds of dollars. But starting tomorrow night, with a movie premiering here at Sundance, you'll be able to get a front row view for the cost of a movie ticket. A ticket to "U2-3D," the first ever digital live action 3D film, shot over months of the band touring in South America.
And this isn't your grandpa's 3D, I can vouch, not only are the glasses sturdy, but they don't give you a head ache, and it feels like you're there.
The Vertigo tour is becoming widely accessible when "U2-3d" hits 55 Imax theaters next weekend, and then another 400 or so high-def 3D theaters soon after that. The brainchild of a production company called 3ality, "U2-3D" will never be shown in 2D--unlike a lot of other movies that are shown in both formats.