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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Super Bowl: What You Can Buy (For Game) Instead Of Ticket

Published: Wednesday, 23 Jan 2008 | 11:01 AM ET

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By: Darren Rovell
Sports Business Reporter

So last Monday, before the Super Bowl XLII matchup was set, I predicted that a Patriots-Giants ticket would cost an average of $4,300. The average I set was the average ticket sold, according to StubHub.com, which I felt was a good metric since they sell so many tickets and release the data.

Through Tuesday, officials at StubHub--now owned by eBay [EBAY Loading... () ] --had the average price at $4,387 per ticket. I expect it to come down a little bit more, but any fan who thinks they'll get a value ticket below $4,000, keep dreaming.

If you don't go to the Super Bowl, this is what you can buy for $4,387:

1 58-inch Samsung 720p Plasma TV ($2,299)
1 Panasonic Suede-Atsu Massage Lounger ($1,825)
1 NFL "Sunday Ticket" package for the entire 2008 season ($259)

Pepsi Commercials:
Pepsi's [PEP Loading... () ] going to have to stop running their Pepsi Max ad featuring Jerry Jones, Tony Romo and the Dallas Cowboys. It's not about the fact that the Cowboys lost, it's about the fact that the commercial makes fun of a tired coordinator yawning and calling a bad play ("60 Stretch-Far-Laah") and Romo gets sacked. By who? A swarming New York Giants defense. Look familiar? It should.

It happened too often in last week's Giants-Cowboys game. If I were Jones, I'd compensate Pepsi to pull that spot--it's the most embarrassing ad come to life since American Express [AXP Loading... () ]had Andy Roddick "losing his mojo" and Roddick preceded to lose in the first round.

Eddie Murphy And His "Giant" Prediction:
So everyone here in New York has made a big deal over Eddie Murphy predicting the Giants victory over the Packers by a field goal in "Coming to America" exactly twenty years ago. The problem was the clip wasn't on YouTube until after the game. Well, now that word is getting around, various clips of this clip have been watched on YouTube more than 275,000 times.