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Current DateTime: 03:26:51 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 3:27:30 AM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 03:26:51 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Eli Manning -- Lacrosse Star?!

Published: Friday, 25 Jan 2008 | 7:30 PM ET
Text Size
By: Darren Rovell
Sports Business Reporter

Eli Manning
Bill Kostroun / AP
Eli Manning

Say you're the National Lacrosse League, you get 8,000 fans a night and you're looking for more people to sample your product. You can't just tell people it's free: The way society works, no one will want to go.

So you have to qualify it, make it seem very inclusive -- to make people feel special as if they are earning it.

That's exactly what the NLL's New York Titans are doing next Thursday. Any fan who shows up in an Eli Manning jersey or is named Eli gets a free ticket to the team's home opener.

Fans must show a valid ID that says their name is either "Eli," "Elisha" or "Elijah." Now that's inclusive.

In fact, if you look at the chart, the name Eli is as popular as it has been in at least 15 years.

According to the Social Security Administration, the name Eli was the 139th most popular male name in the United States in 2006. (We assume this has nothing to do with Eli Manning).

Popularity of Eli:

Birth Year     Rank
2006139
2005152
2004160
2003191
2002197
2001

214

I guess if there's a problem with this, it's not exactly encouraging the young ladies to get involved in the NLL. If they wanted to do that they should have honored his brother Peyton as well. Peyton was the 138th most popular girl's name in 2006.

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