Spartans Conquer Rambo at Weekend Box Office
The epic spoof "Meet the Spartans" narrowly conquered "Rambo" to nab the top spot in the weekend box office, according to studio estimates Sunday.
The 20th Century Fox movie, which lampooned last year's epic blockbuster "300," took in an estimated $18.7 million in its weekend debut. It edged out "Rambo," a Lionsgate release starring and directed by Sylvester Stallone, which took in $18.2 million.
"This was a very tight race for the No. 1 spot," said Paul Dergarabedian, president of box office tracker Media By Numbers. "I think we tend to underestimate films like 'Meet the Spartans.' Fox has really locked onto something that's extremely popular."
"Spartans" tells the tale of hero Leonidas who leads a group of 13 Spartans to defend against the invading Persians -- including Rocky Balboa, Paris Hilton and other pop culture icons. It was directed by Jason Friedberg and Aaron Seltzer, who produced the parodies "Epic Movie" and "Date Movie."
"Spartans" was popular among teenagers and young adults, who made up about 75 percent of the audience. The film was rated PG-13, while R-rated "Rambo" was popular with older men.
"We are thrilled with the numbers," said Bert Livingston, senior vice president of distribution at Fox. "We made it for young people and they came."
Harvey Weinstein, co-chairman of the Weinstein Co., which co-distributed "Rambo," said he expected the film's mature audience to sustain its popularity at the box office.
"I think we'll have a great hold," Weinstein said.
"Rambo" is the fourth installment of the trademark franchise and stars Stallone as the eponymous Vietnam vet spending his retirement in Thailand when a group of missionaries enlists his help in aiding a village endangered by civil war in Myanmar.
The top 12 movies raked in $117.8 million, up 32 percent from the same weekend last year, when Fox's "Epic Movie" led the box office with $18.6 million.
Last weekend's monster hit, "Cloverfield," which set a January opening record with $41 million, was down steeply at No. 4 with $12.7 million, a 68 percent decline. "27 Dresses," starring Katherine Heigl as the perpetual bridesmaid was third with $13.6 million, and the new thriller "Untraceable," featuring Diane Lane as an FBI cybercrime investigator, rounded out the top five.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Media By Numbers LLC. Final figures will be released Monday.
1. "Meet the Spartans," $18.7 million
2. "Rambo," $18.2 million
3. "27 Dresses," $13.6 million
4. "Cloverfield," $12.7 million
5. "Untraceable," $11.2 million
6. "Juno," $10.3 million
7. "The Bucket List," $10.2 million
8. "There Will be Blood," $4.9 million
9. "National Treasure: Book of Secrets," $4.7 million
10. "Mad Money," $4.6 million
Universal Pictures and Focus Features are owned by NBC Universal, a joint venture of General Electric and Vivendi Universal, and the parent company of CNBC; Sony Pictures, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp. ; DreamWorks, Paramount and Paramount Vantage are divisions of Viacom ; Disney's parent is The Walt Disney Co. ; Miramax is a division of The Walt Disney Co.; 20th Century Fox, Fox Searchlight Pictures and Fox Atomic are owned by News Corp. ; Warner Bros., New Line, Warner Independent and Picturehouse are units of Time Warner ; MGM is owned by a consortium of Providence Equity Partners, Texas Pacific Group, Sony Corp., Comcast , DLJ Merchant Banking Partners and Quadrangle Group; Lionsgate is owned by Lionsgate Entertainment; IFC Films is owned by Rainbow Media Holdings, a subsidiary of Cablevision Systems .