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Want 35 MPG From Your Car? How Much Will You Pay For It?

Tuesday, 29 Jan 2008 | 10:10 AM ET

There's a bit of a debate brewing in Detroit, and frankly with all of the automakers around the world. The question is: How much more will car/truck/SUV buyers pay to buy a model that delivers 35 MPG? Or for that matter, to buy a ride that will meet the new fuel economy standards?

Today's Detroit News outlines how the automakers will have to pay more to equip new models with the technology to deliver better fuel efficiency. The estimates on costs range from $1,500 to $6,000. Those are increases automakers will try to pass along to buyers, but there's only so much more people will be willing to pay.

Ultimately, the real test will be what you are comfortable paying. And from reading your e-mails, talking with people at auto shows, and talking with dealers around the country, I doubt people will be ready to pay up.

Now I know some of you are reading this and saying, "no way! I would gladly pay another $2,000 to $4,000 if I could be assured of the mileage" If you honestly believe this, I believe you are in the minority.

I could be wrong. Lord knows I have heard from many of you in the past who thought I was way off base on a whole host of issues. So I ask you? How much more (and yes, I want a dollar amount) would you be willing to pay for a new vehicle, I you could be assured it would deliver 35 MPG? Write to me at behindthewheel@cnbc.com.

I can't wait to see your answers? And of course to see how many of you think I'm wrong.

Questions? Comments? BehindTheWheel@cnbc.com

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  • Phil LeBeau is a CNBC auto and airline industry reporter based in the Chicago bureau and editor of the Behind the Wheel section on CNBC.com.

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