What’s in a name? A lot, apparently.Apple’s new iPhone is called the iPhone 4S. But what people really wanted was the iPhone 5.  CNBC Contributor David Pogue explains.

The story of Steve Jobs boils down to this: Don’t go with the flow, says NYT's David Pogue.

Well, the recording executives may, in fact, be big, greedy dunderheads. But over the years, little by little, they’ve tried to make online music sales fairer and more convenient. CNBC Contributor David Pogue reports on technology.

It must be excruciating to design a new version of an already mature operating system. How do you add enough new stuff to attract upgrade customers — without junking up the works? And how do you revamp enough things to make the upgrade exciting — without alienating people who don’t like change? CNBC Contributor David Pogue on technology.

Google, the most popular Web site on earth, is worried about the second-most popular site. That, of course, would be Facebook. CNBC Contributor David Pogue reports.

CNBC Contributor David Pogue presents his first installment of what should be called the "Big Book of Basic Technology Knowledge."

Every time some big clumsy corporate behemoth buys a popular consumer-tech product, David Pogue cringes. It almost never works out.