Business Of The Super Bowl

A look at which advertisers won and lost according to Donny Deutsch.

In the ultimate battle of men's magazine Super Bowl parties, Playboy beat out Maxim by perhaps the widest margin since the two began competing in 2001. That's at least my impression after looking over my scores from previous years.

The market historically has outperformed when an original NFL team wins the Super Bowl and lags when an orginal AFL team wins.

Yes, the game was incredible. So good, you could argue that, for once, the Super Bowl commercials took a back seat to the game. But for two automakers, Audi and Hyundai, the big game was big chance to show off two big models.

Back in October, with the hopes of a Super Bowl ring still nothing more than a fantasy, New York Giants defensive end Michael Strahan stopped by the studio to talk stocks with Cramer. Watch what happened.

Winning has its glory and its rewards. The NFL has been paying players bonuses every year since the first match up in 1967 and winners make out a lot better than losers.

Research In Motion and backfield in motion. Well, the twain shall never meet. Darren Rovell takes his annual Wall Street knowledge quiz to the locker room of the New York Giants.

Darren Rovell previews Playboy's ninth annual Super Saturday Night Party. It may be big but it’s still exclusive.

The match up between the undefeated New England team and the surprising New York Giants has a chance of breaking the record for TV viewers set in 1996.

The Dow Jones Industrial Average performs better when the Giants win the big game than when the Patriots win it. Check out these averages.

From high tech to snacks and drinks, companies of all kinds are hoping to get something out of the game. Here's a list of publicly traded companies playing the game.

Since 1994, the league has been allocating some contracts to small, local companies owned by minorities and women.

The game is one thing. Food is another. The right appetizers will get the day off to the a good start. Here are the best "appies" on Darren's list.

Prince, The Rolling Stones, Janet Jackson, Paul McCartney and now Tom Petty and the Heartbreakers. Big-name acts and their music labels get big exposure at the game.

Buffalo Wild Wings starts planning weeks in advance for the big game, which creates a takeout boom at its 500 locations.

From Dick's Sporting Goods to Reebok, there's money to be made in equipment, clothing and official NFL gear.

With companies paying $2.7 million for a 30-second spot, TV commercials need to make an immediate and lasting impression to pay off.