GoDaddy, once the Super Bowl's raciest advertiser, will be back in the Big Game with an ad featuring Danica Patrick and a puppy.» Read More
The family of the NFL's Roger Goodell includes a maverick U.S. senator, the COO of a large hedge fund and the general counsel of a major company.
Ten teams played to stadiums less than 95 percent full on average in 2013, double the number from 2008.
Forget the passing yards and points, the real Super Bowl numbers may be how many people watch the game. Here are some numbers for comparison.
The Super Bowl is the biggest day of the year for Madison Avenue, and this year's is expected to be the most watched, and the most expensive ever.
The New York metro area's first Super Bowl could end up with the cheapest average entry prices in years, the CEO of TiqIQ told CNBC.
When the Broncos take on the Seahawks in Super Bowl XLVIII on Sunday, gamblers will be risking money on a series of unique, novelty prop bets.
Believe it or not, the Super Bowl offers some of the best TV sales of the year. Here's how to find the best deals.
Bank of America, the Gates Foundation and others will donate money to (RED) for every download of a U2 song during the Super Bowl halftime show.
As fans flock to New York and New Jersey for the Super Bowl, some will actually bunk on ships on the river dividing the states.
New England Patriots quarterback Tom Brady will be on the field this weekend for the big game, said team President Jonathan Kraft, looking to reassure concerned fans.
This year, Bud Light will be getting a new aluminum can and new tagline, while Budweiser will trot out the popular Clydesdales for the second year in a row.
Super Bowl sponsorships have evolved and are a key source of revenue for the NFL as big brands try to dazzle customers with concerts. The NYT reports.
Companies such as Anheuser-Busch InBev, DirecTV, and Maxim Magazine are planning big parties for Super Bowl 2014, betting they will bring publicity.
The Bay Area beat out South Florida, which lost its bid to stage an 11th Super Bowl VI when the state Legislature did not support financing to renovate Sun Life Stadium.
The San Francisco 49ers and Levi Strauss have reached an agreement for a $220 million, 20-year naming rights deal for the team's future stadium in Santa Clara, Calif.
The Superdome's power company, New Orleans-based Entergy, took the blame Friday for the Super Bowl blackout. Company officials said the faulty device performed without problem during previous events.
"Everyone is going to know him because the Super Bowl is a marketer's dream," says his agent, except Joe Flacco is not a marketers dream.
Retailers selling televisions cut prices going into this Super Bowl with deeper discounts than a year ago, according to reports.
A version of a commercial from SodaStream International was not televised during Super Bowl Sunday. The more aggressive ad, which features Coca-Cola and Pepsi bottles exploding, is instead going viral on YouTube.
CNBC's Brian Shactman on the biggest winners and losers from the big game.
Many celebrities have charities tied to their fame and bankability. Does it work? Here's a brief history of star giving.
FIFA will not revisit the 2018 and 2022 votes for the World Cup.
FIFA has voted to allow publication of former ethics investigator Michael Garcia's investigation into the bidding process of the World Cups.