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Super Bowl Business

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  • Start-up wins free Super Bowl ad worth millions Friday, 31 Jan 2014 | 7:06 AM ET
    GoldieBlox founder Debbie Sterling.

    GoldieBlox, started by Kickstarter donations, has won a free Super Bowl ad, believed to be the game's first spot for a small business.

  • Super Bowl ads: Why social media matters now Thursday, 30 Jan 2014 | 5:28 PM ET
    The Vince Lombardi Championship trophy, awarded to the Super Bowl winner

    This Sunday, Super Bowl sponsors' hashtags are going to be as ubiquitous as the hash marks on the field.

  • NFL's dark cloud: The concussion lawsuit Thursday, 30 Jan 2014 | 12:47 PM ET
    Jack Brewer of the New York Giants on December 12, 2004 in Baltimore, Maryland.

    As we approach the highly anticipated Super Bowl, there's one dark cloud that doesn't seem to want to pass over the NFL: The concussion lawsuit, says former NFL player Jack Brewer.

  • Chart of the Day: The Super Bowl snack king is... Thursday, 30 Jan 2014 | 7:00 AM ET

    As the country's biggest sporting event draws near, experts are already forecasting one winner in the Super Bowl: the snacking industry.

  • Interests of the Goodell family go far beyond NFL Wednesday, 29 Jan 2014 | 12:48 PM ET
    Charles E. Goodell, patriarch of the Goodell family, in January 1970

    The family of the NFL's Roger Goodell includes a maverick U.S. senator, the COO of a large hedge fund and the general counsel of a major company.

  • Live NFL football faces its toughest adversary yet Wednesday, 29 Jan 2014 | 9:00 AM ET

    Ten teams played to stadiums less than 95 percent full on average in 2013, double the number from 2008.

  • Super Bowl TV ratings: Fast facts at a glance Tuesday, 28 Jan 2014 | 2:40 PM ET

    Forget the passing yards and points, the real Super Bowl numbers may be how many people watch the game. Here are some numbers for comparison.

  • Scarlett Johansson among stars competing in ad bowl Tuesday, 28 Jan 2014 | 10:56 AM ET
    Scarlett Johansson stars in a SodaStream Super Bowl ad.

    The Super Bowl is the biggest day of the year for Madison Avenue, and this year's is expected to be the most watched, and the most expensive ever.

  • Why Super Bowl ticket prices keep dropping Monday, 27 Jan 2014 | 1:34 PM ET

    The New York metro area's first Super Bowl could end up with the cheapest average entry prices in years, the CEO of TiqIQ told CNBC.

  • The 15 most bizarre Super Bowl bets Monday, 27 Jan 2014 | 8:42 AM ET
    Reporters Erin Andrews and Pam Oliver.

    When the Broncos take on the Seahawks in Super Bowl XLVIII on Sunday, gamblers will be risking money on a series of unique, novelty prop bets.

  • Why the Super Bowl makes for super TV sales Saturday, 25 Jan 2014 | 7:00 AM ET

    Believe it or not, the Super Bowl offers some of the best TV sales of the year. Here's how to find the best deals.

  • U2 in free music deal for AIDS charity Thursday, 23 Jan 2014 | 2:00 PM ET
    Bono participates at the 2014 WEF in Davos, Switzerland.

    Bank of America, the Gates Foundation and others will donate money to (RED) for every download of a U2 song during the Super Bowl halftime show.

  • Hotels dock on the Hudson for Super Bowl weekend Saturday, 18 Jan 2014 | 1:00 PM ET
    Artist rendering of Bud Light Hotel, New York City

    As fans flock to New York and New Jersey for the Super Bowl, some will actually bunk on ships on the river dividing the states.

  • Patriots president on Tom Brady's sickness Thursday, 16 Jan 2014 | 10:20 AM ET
    Tom Brady

    New England Patriots quarterback Tom Brady will be on the field this weekend for the big game, said team President Jonathan Kraft, looking to reassure concerned fans.

  • Bud Light gets a Super Bowl makeover Wednesday, 15 Jan 2014 | 5:41 PM ET
    One of Anheuser-Busch's Super Bowl ads, "Puppy Love," follows up on a previous theme.

    This year, Bud Light will be getting a new aluminum can and new tagline, while Budweiser will trot out the popular Clydesdales for the second year in a row.

  • Super Bowl concert sponsors score a touchdown Monday, 23 Dec 2013 | 11:17 AM ET
    The Barclays Center will host the Red Hot Chili Peppers as part of the Super Bowl concert series this year.

    Super Bowl sponsorships have evolved and are a key source of revenue for the NFL as big brands try to dazzle customers with concerts. The NYT reports.

  • Brands plan mega-bashes for next Super Bowl Tuesday, 5 Nov 2013 | 11:13 AM ET
    Musician Diplo performs on stage at the Audi Forum New Orleans at the Ogden Museum of Southern Art on February 2, 2013 in New Orleans, Louisiana.

    Companies such as Anheuser-Busch InBev, DirecTV, and Maxim Magazine are planning big parties for Super Bowl 2014, betting they will bring publicity.

  • Going to San Francisco: Super Bowl L (That's 50) Tuesday, 21 May 2013 | 5:27 PM ET
    A rendering of the San Francisco 49ers' stadium in Santa Clara, Calif., by HNTB

    The Bay Area beat out South Florida, which lost its bid to stage an 11th Super Bowl VI when the state Legislature did not support financing to renovate Sun Life Stadium.

  • 49ers Strike Deal to Name Stadium After Levi's Wednesday, 8 May 2013 | 4:50 PM ET

    The San Francisco 49ers and Levi Strauss have reached an agreement for a $220 million, 20-year naming rights deal for the team's future stadium in Santa Clara, Calif.

  • Super Bowl Outage Traced to Faulty Device Blackout Friday, 8 Feb 2013 | 10:58 AM ET

    The Superdome's power company, New Orleans-based Entergy, took the blame Friday for the Super Bowl blackout. Company officials said the faulty device performed without problem during previous events.

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