With the hard-core media here in Arizona for the entire week, plenty of great questions have been asked. But there's one that hasn't been: "Will Bill Belichick Wear His Hoodie On Game Day?"
Your initial reply might be, "Of course not. It's in Arizona."
Well, it's not that hot. Game time temperature looks to be about 60 degrees. The ramifications of turning himself into the "Unicoacher?" Well, the stats tell us that if he wears the sweatshirt, he'll see better defense, but fewer points scored.
(Please look at this, it took me hours to figure this out!)
Bill Belichick has worn his sweatshirt 10 times this year:
Average points scored per game: 33.8
Average opponents score per game: 14.8
Average margin of victory: 20 points
Games that Bill Belichick has not worn the sweatshirt, 8 times this year:
Average points scored per game: 34 points
Average points scored by opponent: 16.4 points
Average margin of victory: 17.6 points
I know a lot of fans want him to wear this. The number one seller on Patriots.com? The hoodie sweatshirt. And NFL spokesperson Joanna Hunter told me that the Patriots lead the league in hooded sweatshirt sales, thanks to Belichick, making up 24 percent of all sales of that style.
Strahan And "The Gap"
I always wanted to ask New York Giants defensive end Michael Strahan about the gap in his teeth that, years ago, helped him become a marketer's dream. Luckily, yesterday at the press conference, a reporter asked him how valuable that gap was.