The Beginning
A ragtag group of running geeks used grit, genius and a little luck to create what’s now the world’s dominant athletic shoe and apparel company. In a rare interview, Nike cofounder Phil Knight tells CNBC how he paid just $35 dollars for the now famous “swoosh” logo.

Video Web Extra: Phil Knight on How Nike Got It's Name

Video Web Extra: The future of Nike...the sky's the limit

Just Do It!
It took a quirky ad agency whiz, Dan Wieden, to convince Phil Knight that advertising could propel Nike to a global success. Popular and sometimes controversial ads featuring the top names in sports - Jordan, Woods, Barkley - helped Nike conquer the sports world.

Video Web Extra:  How Nike's "Just Do It" campaign was created.

Video Web Extra: The success of Tiger Woods' "Hacky Sack" ad.

Michael Jordan
Basketball legend Michael Jordan teamed up for years wtih brilliant Nike sneaker designer Tinker Hatfield to create some of Nike's most successful shoes.

Video Web Exclusive :  Darren's Rovell's interview with Michael Jordan.   

Video Web Extra: Jordan's creative partnership with Hatfield.  

Tiger Woods
One of the most successful Nike commercials stemmed from a spur-of-moment inspiration.  Tiger Woods delivered the winning stroke.

Video Web Exclusive: Darren Rovell's interview with Tiger Woods.  

Video Web Extra: Tiger Wood's loyalty to Nike.

LeBron James
In 2003, Nike signed LeBron James, an athlete uniquely comfortable in front of the camera.  His ads were a slam dunk.

Video Web Extra:  James talks about his idol, Michael Jordan.

Video Web Extra: Lebron James on wanting Air Jordans as a kid.

Charles Barkley
Barkley talks about how the furor over his "I am Not a Role Model" commercial made it the proudest moment of his career.

Video Web Extra: Charles Barkley on his "I am Not a Role Model" commercial.

Air Jordans, Apparel and More!
Nike’s mission is simple - make great shoes for remarkable athletes. CNBC takes you through the design, manufacturing and marketing of a successful global brand.

Video Web Extra:  Michael Jordan talks about sneaker collectors. 

Are you a Sneakerhead?
Enter the hidden world of the Sneakerheads. Manic sneaker lovers who collect vintage shoes and own the hottest new styles. Some even build extra rooms in their homes to house their collections.

Video Web Extra:   Portrait of a Sneakerhead.  Milo Rosario's extensive shoe collection.

A side you've never seen before - from the drawing board to the factory floor to the store shelves.  Darren Rovell's Sports Biz Blog gives you the inside story of an American Icon.