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Auto Sales Numbers: They Really Lived "Down" To Expectations

Friday, 1 Feb 2008 | 2:37 PM ET
CNBC.com

We knew January auto sales would be lackluster. We knew that auto dealers weren't terribly confident about the consumer. And the numbers today have lived up to our low expectations.

GM up 2.6 percent
Ford down 4.1 percent
Toyota a down 2.3 percent

You get the idea. The consumer has officially said, "Not now."

How bad is it for the automakers? Ford expects the January sales rate to be in the 15 million range. By comparison, we ended last year with industry sales at just over 16 million. The automakers, and dealers, expect a rebound in the second half of the year. And right now, that's so far down the road, there's no reason to say their expectations are wrong.

In the meantime, these are chilly days for dealers.

Ford Sales Fall
The auto maker sales slip 4.1%, reports CNBC's Phil Lebeau

Questions? Comments? BehindTheWheel@cnbc.com

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  • Phil LeBeau is a CNBC auto and airline industry reporter based in the Chicago bureau and editor of the Behind the Wheel section on CNBC.com.

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