CNBC Press Releases

"Swoosh! Inside Nike" will premiere on CNBC on Tuesday, February 12th at 10PM and 1AM ET, pre-empting "The Big Idea With Donny Deutsch." The show repeats on Monday, February 18th at 9PM/12AM ET and Sunday, February 24th at 10PM ET.

Nike dominates the sporting apparel world through constant innovation, breakthrough advertising and sheer grit. In this one-hour CNBC special, "Swoosh! Inside Nike," CNBC takes an exclusive behind-the-scenes look at how Nike designs, manufactures and markets its sneakers. Michael Jordan, Tiger Woods, LeBron James and other superstar/endorsers explain how they helped Nike establish its brand; the man behind Nike's most famous commercials reveals how founder Phil Knight came to stop hating advertising; and fanatic "sneakerheads" describe how Nike seduces them with its "hot kicks." CNBC also travels to Vietnam to examine the current state of labor conditions that gave it so much trouble in the '90s. And, in a rare interview, Phil Knight gives his version of how Nike has transcended sport to embody its customers aspirations.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.

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