Go Symbol Lookup
Loading...

To YUM!, China's Delicious

 Text Size  
Published: Wednesday, 13 Feb 2008 | 10:58 AM ET
By:

Web Editor, "Mad Money"

YUM's Food for Thought
An outlook on earnings, with David Novak, Yum Brands chairman & CEO and Mad Money host Jim Cramer.

Yum! Brands is the “most growth-oriented of any service company I know,” Cramer said Tuesday. That’s no doubt due in large part to the company’s China business.

Chairman and CEO David Novak, appearing in the studio with Cramer, said KFC and Pizza Hut opened 100 restaurants in December alone – three a day – and about one a day throughout 2007. He likened fast food in China to the days when Ray Kroc was opening his first McDonald’s here in the U.S.

This doesn’t mean the YUM! has turned his back on growth here at home, though. Novak told Cramer his goal is to move beyond the standard fare and push desserts, beverages and healthier items to drive sales through his 20,000 U.S. outlets. He cited McDonald’s similar success in the States.

“If they can do it,” Novak said, “we can do it.”

Jim's charitable trust owns McDonald's.

Questions for Cramer? madmoney@cnbc.com

Questions, comments, suggestions for the Mad Money website? madcap@cnbc.com

 Print
The fast-food company's opening a restaurant a day there, and there's plenty more room to grow.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
  Price   Change %Change
YUM ---
MCD ---

   
Comments

 

More Comments

 
 

Add Comments

 

Your Comments (Up to 1100 characters):

Remaining characters

Your comments have not been posted yet.

Please review your submission to make sure you are comfortable with your entry.

Your Comments:


                
            
            
        

Featured

Contact Mad Money

  • Showtimes

    Monday - Friday 6p | 11p ET
  • Cramer is host of CNBC's "Mad Money," and co-anchor of the 9 a.m. ET hour of CNBC's "Squawk on the Street."

Mad Money Features

  • Grab the latest CNBC gear from the NBCUniversal Store!

  • Get a behind-the-scenes look at how Cramer formulates his investment advice. "Inside the Madness" is a column, which features e-mails and more with Cramer and his researcher Nicole Urken.

  • You’ve always wanted to hit the “Hallelujah!” button. Here’s your chance.