- Social Networking's 'Naked' Truth
- Microsoft Plays a Game of Bing Pong
- Klutzy Woz Becomes Auto Body Pitchman
- Google Goes After Microsoft, Kind Of
- Flip Backfires on Cisco's John Chambers
- TeleMedicine Gets An Apple App Store Facelift
- iPhone Gets Big Stamp of Approval
- Jobs Returns, But Who's Running the Show?
- Jackson Juices Yahoo's Traffic
- Jackson, Inc. Becoming An Online Boom
|
CNBC'S MOST SHARED
- Unemployed? Bored? Make Money Playing Beer Pong
- Warren Buffett's Top Three Investment Rules for the Average American
- The Highest Grossing (Inflation Adjusted) Movies of All Time
- Merrill's McCann Seen as UBS Wealth Frontrunner
- Geek Squad V. Gizmodo
- Social Networking's 'Naked' Truth
- WPP's Sir Martin Sorrell on the Ad Recession
- Why You Should Watch Fund Flows
- Dykstra Discusses Bankruptcy
- Eric Schmidt on Government Scrutiny and Economic Recovery
- Market 360: The Week's Best & Worst
- Geek Squad V. Gizmodo
- Brandt: Google Chrome OS in the Post-PC Age
- Other People Are Weirder Than We Are
- Bank Failures: Is The Nightmare Over? (Video)
- California Here I Go? No.
- Roginsky: No More Mr. Nice Guy
- Commercial Conundrum
- Why the Credit Pendulum Is Stuck at 'Stupid'
- Cheney Told CIA to Withhold Information: Report
- 'Bruno' Fashions Top Spot at US Box Office
- Stimulus Will Kick in Later this Year: President Obama
- Lender CIT Group Hires Premier Bankruptcy Adviser
- Government Selling Bank Stakes for Too Cheap: Panel
- Buffett's Top 3 Investment Rules for Average Americans
- Market Insider: Earnings Loom in the Week Ahead
- Bulls Get Summertime Blues, But It's Hot Fun for Bears
RSS FEED

![]() |
CNBC.com |
Think about this for a second: A week ago last Friday, Yahoo was a dog; a pitiful non-performer that squandered its innovation leadership in the market and watched its stock fall 40 percent in the previous three months.
Today, haggard turns to hero and suddenly Yahoo is the belle of the ball, the magic bullet for Microsoft [MSFT
Loading...
()
] , or Google [GOOG
Loading...
()
] , or AOL, or Apple [AAPL
Loading...
()
] , or NBCUniversal, or a host of others who think they can reverse Yahoo's internal paralysis and transform Yahoo onto something extraordinary.
Now there's speculation that Rupert Murdoch wants to make a play. On the surface, it makes sense since Microsoft ripped a page from the News Corp. [NWS
Loading...
()
] playbook by offering such a massive premium to scare away other potential bidders; what Murdoch did with Dow Jones.
But that's just the point: News Corp. is busy trying to integrate that multi-billion dollar property into the News Corp. fold. It was a deal many thought Murdoch was over-extending himself to close. And that's a deal 10 times SMALLER than a play for Yahoo would be.
Most analysts I'm talking to dismissed this speculation as it began to circulate days after the Microsoft bid first made headlines. No way, they say, that News Corp. could cobble together the funding. And no way they'd do a deal this big so close to the Dow Jones deal.
Interesting speculation. Talk about being between a rock and hard place. Some would say Yahoo is in a cultural lose-lose situation: from one evil empire to another. (That's the Silicon Valley/CNBCer in me talking.)
But I digress: Microsoft is still the only game in Yahoo's town.
Questions? Comments?







