- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
- Michelle Wie Wins, Now What?
- TV Series Inks Unique Deal For Fight
- The Breakdown: LeBron To Change To No. 6?
RSS FEED
MOST SHARED
- Wall Street Finds Profits by Reducing Mortgages
- CNBC VIDEO: Warren Buffett & Bill Gates 'Walk & Talk' at Columbia University
- What if a Recovery Is All in Your Head?
- Kraft Weighs Higher Cadbury Bid as Rivals Circle
- Gold Prices to See Correction in 2010: Analyst
- Oil Prices to be Range-Bound This Week: CNBC Survey
- CNBC VIDEO: Warren Buffett & Bill Gates 'Walk & Talk' at Columbia University
- U.S. Stocks Slip, Dollar Rises
- How Stock Investors Can Play Holiday Travel
- Time Lapse World Series Is A Great Play
- Hirschhorn: Greed...or Fear
- My Top 10 Tech Toys for the Holidays
- iPhone a Better Gaming Platform Than Android?
- May Day For Dendreon
- 100% Mortgage Financing From USDA
- Smallest US Businesses Borrowing Again: PayNet
- Wave of Debt Payments Facing US Government
- US Job Losses to Bottom out Next Quarter: NABE
- Little Sign of Inflation on the Horizon: IMF
- Kraft Weighs Higher Cadbury Bid as Rivals Circle
- MBS Program Should be Extended: Fed's Bullard
- Warren Buffett, Bill Gates 'Walk & Talk' At Columbia
- Microsoft, News Corp Weigh Online News Pact
- Senate Democrats at Odds Over Health Care Bill
Sports Biz
Daytona Ending Not Good For Sprint 
It hasn't been easy for the folks at Sprint these days.
They lost about 1 million customers last year and were readying to announce on Feb. 28 the amount of its write-off related to its merger with Nextel (reports have it at as much as $31 billion).
Then, just as they were ramping up for 2008, the first year in which the Nextel Cup Series would be renamed the Sprint Cup, as they inherited the largest sponsorship in sports (the 10-year, $700 million deal was signed by Nextel in 2003), the wrong driver's number came up as the winner of the Daytona 500 on Sunday.
It was No. 12 and Ryan Newman. The bad news? It was the Alltel car.
For the amount of money Nextel and now Sprint is paying, it's almost impossible to believe that there are telecommunication competitors in NASCAR, but Alltel and Cingular were grandfathered in with the deal and when Cingular was bought by AT&T, they got in by agreeing to be out by the end of this year.
AT&T [T
Loading...
()
] is the nation's largest wireless carrier (70.1 million subscribers), Verizon [VZ
Loading...
()
] is second (65.7 million) and Sprint [S
Loading...
()
] is third (54 million).
The truth is that Nextel and Sprint didn't really have much to worry about in Cingular, AT&T and Alltel. Robby Gordon, Jeff Burton and Ryan Newman, who drove cars with those sponsors, frankly weren't winning races.
In fact, Newman's win at Daytona is only the fourth time since the beginning of the 2004 season (the year that grandfather clause was instituted) that a driver whose primary sponsor was a competitor of Sprint/Nextel has won a race.
Newman won twice in 2004 (the DHL 400 and the MBNA America 400) with Alltel, the private company that is the fifth largest mobile company. And Burton won once in a Cingular paint scheme at the Dover 400 in Sept. 2006. If Newman finds Victory Lane a lot in 2008, that could further add to Sprint's troubles.
Nike Logo Update
Despite a reader's claim that Nike's [NKE
Loading...
()
] logo was copied from Cold War Nike missiles, the two Nike missile experts I've contacted don't seem to corroborate this claim.
Questions? Comments?








