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Road Rules
Road Rules Video Gallery
Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
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Feb.19
1:05 PM ET
Tuesday, 19 Feb 2008
Past Performance Not Indicative of Future Success

This next rule sounds intuitive but it’s actually the exact opposite: past performance is not indicative of future success.



If you’ve made a lot of money playing a trend, or just investing in a hot industry, then your natural instinct is to keep finding new ways to play that trend. It’s an easy mistake to make, but it’s also an easy way to get burned. If you’ve been successful playing a sector trend, you can’t let that make you feel invinsible, Cramer says, because it’s a surefire way to lose money.

Back in late 2005 Cramer made this mistake, which is why he instated the rule. He nailed two stocks – JDS Uniphase [JDSU  Loading...      ()   ] and Conexant [CNXT  Loading...      ()   ] – small names in telco and cable equipment. Then he went and recommended a stock called Bookham [BKHM  Loading...      ()   ], not because he liked it, but because it looked so similar to JDSU and CNXT. He figured if they could make you money, why not Bookham? The stock did actually shoot up after he recommended it, but instead of encouraging people to take profits, Cramer said he thought you should hang on. Sure enough, Bookham gave back all its gains and then some. When Cramer recommended it, the stock was just under $7. Seven months later it was trading between $2 and $3.

Bottom Line: Don’t let the fact that one stock has caught fire influence your decision to buy a similar looking stock. It’s an easy trap to get caught in, but it can be a hard one to get out of if you lose big.



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