Wireless War Zone Pt. 1

Wednesday, 20 Feb 2008 | 4:22 PM ET

What’s the trade as the telecom giants go head-to-head in an all out price war?

FM Final Call: Wireless Fight
Battle of the telecoms and their "all-you-can eat" services, with Todd Rosenbluth, S&P equity analyst Fast Money's Jeff Macke and CNBC's Dylan Ratigan.

Standard & Poors analyst Todd Rosenbluth explained on CNBC’s Closing Bell that his firm upgraded Verizon because it is the industry leader and is best prepared to set pricing standards for the entire wireless carrier complex.

While in agreement that Verizon deserves an upgrade on its growth prospects, customer base and fundamentals, Jeff Macke said the industry could be disrupted substantially if third-place carrier Sprint adopted a “slash and burn” attitude – as reported – and undercut the prices set by Verizon and AT&T . Rosenbluth admitted that there’s a risk that Sprint could play spoiler, but the company is still a big enough player that it doesn’t need to get desperate quite yet, he said. Instead, he believes Sprint will focus on retaining its customers and growing its business in “rational” ways.

Got something to say? Send us an e-mail at fastmoney-web@cnbc.com and your comment might be posted on the Rapid Recap! Prefer to keep it between us? You can still send questions and comments to fastmoney@cnbc.com.

Trader disclosure: On Feb.20, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (HAS), (YHOO), (ATVI); Finerman Owns (GS); Fineman's Firm And Finerman Own (KALU); Finerman's Firm Owns (MSFT), (TSO), (VLO), (YHOO), (AAPL); Finerman's Firm Is Short (IYR), (IJR), (MDY), (SPY), (IWM),(COF); Finerman's Firm And Finerman Own (CROX) And (CROX) Options; Finerman's Firm Is Short (LEH) And Owns (LEH) Puts; Seymour Owns (AAPL), (MER), (MSFT), (S), (TSL); Seygem Asset Management Owns Gazprom OAO; Seygem Asset Management Owns (NIHD), (GFI); Seygem Asset Management Owns Lebedyanskiy OAO; Seygem Asset Management Is Short (EEM)

  Price   Change %Change

Contact Fast Money

  • Showtimes

    Halftime Report - Weekdays 12p ET
    Fast Money - Weekdays 5p ET
  • Melissa Lee is the host of CNBC's “Fast Money” and “Options Action.”

  • Scott Wapner is host of the "Fast Money Halftime Report," which airs weekdays from 12 p.m. to 1 p.m. ET.

  • Guy Adami is a contributor on CNBC's "Fast Money." He also is managing director of stockMONSTER.com.

  • Najarian, the "Pit Boss," is cofounder of optionMONSTER.com, a news site for options traders.

  • Finerman is president of Metropolitan Capital Advisors, Inc., a company she co-founded.

  • Founder of EmergingMoney.com

  • Chief Market Strategist for Virtus Investment Partners & CNBC Contributor

Halftime Report