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Ford's Mustang And "Knight Rider": A High Riding Role
Published:
Thursday, 21 Feb 2008 | 10:32 AM ET
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By: Phil LeBeau
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Source: NBC.com |
] incorporation of the Mustang into NBC's new version of "Knight Rider" is a move that should pay off. Since the TV show Sunday night, I've heard from numerous people who watched it and loved seeing the Mustang in a starring role. It was a prime time role Ford is counting on to continue changing its image.
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It used to be advertising was the main way to change perceptions about a car or brand. Not anymore. Ever since GM [GM
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] scored a hit with "Transformers" featuring
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Source: NBC.com |
But I'm curious, from your perspective, how much do these "cameos" matter or influence your perception of a brand? Let me know...I'll be interested if you are as influenced as others.
Questions? Comments?
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