Media Money
- News Corp. Beats Estimates on Studio, Cable Strength
- Disney’s Earnings Beat; CEO Bob Iger Talks Piracy, Parks
- Ahead of Disney’s Earnings: Ads and Cable Revenue at the Magic Kingdom
- Coinstar Beats Earnings Forecast on Redbox Growth
- After The Super Bowl: Who’s Buying?
- Super Bowl XLVI: It's All About the Second Screen
- The Super Bowl's Big Advertising Winners: Super Sunday Ad Tracker
- A Sneak Peek at Facebook's New Headquarters
- Twitter’s CEO Weighs in on Google, Censorship Ahead of Facebook IPO
- Awaiting Facebook’s IPO - A Look at Its Ad Dominance
More Videos
- News Corp. Beats Estimates on Studio, Cable Strength
- Disney’s Earnings Beat; CEO Bob Iger Talks Piracy, Parks
- Ahead of Disney’s Earnings: Ads and Cable Revenue at the Magic Kingdom
- Coinstar Beats Earnings Forecast on Redbox Growth
- After The Super Bowl: Who’s Buying?
- Super Bowl XLVI: It's All About the Second Screen
- The Super Bowl's Big Advertising Winners: Super Sunday Ad Tracker
- A Sneak Peek at Facebook's New Headquarters
- Twitter’s CEO Weighs in on Google, Censorship Ahead of Facebook IPO
- Awaiting Facebook’s IPO - A Look at Its Ad Dominance
RSS FEED
MOST SHARED
- EU Officials Try to Coax India Into Iran Faceoff
- ECB to Leave Rates Unchanged Ahead of More Loans
- Global Markets Update: European Markets Digest Earnings Reports
- Global Markets Update: European Markets Await News on Greece
- Stocks Seen Flat; All Eyes on Greece, ECB
- Bulls Bet Silicon Motion Will Bounce
- German Official Sees No Greek Eurogroup Deal Thursday
- Diamond Foods Puts CEO, CFO on Leave; Stock Plunges
- Will Accelerating Inflation End China Stock Rally?
- How to Date a Wall Street Man
- News Corp. Beats Estimates on Studio, Cable Strength
- Bindi: Charm is Not Enough for Italy's Prime Minister Mario Monti
- Tobacco Stocks a Hot Dividend Play: Analyst
- Is Apple Coming to Sam’s Club Stores?
- Gas Prices in All 50 States Back Above $3 a Gallon
- Is America Ready for a Bacon Milkshake?
- As Mortgage Refinancings Surge, Banks Struggle
- Forget the Earnings, Disney’s Issue Is the Multiple: Analyst
- W Hotels 'Fashion Next' Partnership to Hit the Runway
- ECB Holds Rate, Relaxes Rules for Long-Term Loans
- Jobless Claims Drop 15,000, Stay on Downward Trek
- States Negotiate $26 Billion Deal for Homeowners
- Bank of England to Print More Money to Boost Recovery
- Pepsico to Cut 8,700 Jobs; Quarterly Earnings Rise
- Be 100% in Stocks: BlackRock's Fink
- 12 Unique Dating Sites
- US Jobs Gap Between Young and Old Is Widest Ever
- Fidelity: 401(k) Balances Little Changed Over 2011
Oscar Ceremony Not So Golden With Ratings
Text Size 
Correspondent
 |
CNBC.com |
Advertisers look to the Oscars, nicknamed "the Super Bowl for women" to reach a mass audience of more affluent women. Last year 40 million people watched the awards ceremony, two thirds of them women. This year, thanks to the writers' strike, the fact that the nominated movies didn't have huge box office success, I'm not surprised that it's much less. The Academy --and ABC (owned by Disney[DIS
Loading...
()
] ,which broadcasts the telecast--will want to get the numbers up again next year.
But since the Academy can't control which films its members vote for, it's up to the Academy to come up with a way to make the show more exciting. And I'm sure the Academy hopes that next year there's a "Chicago" or "Titanic" --a movie that wins both at the box office and at the Oscars, the best recipe for Oscar ratings gold.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes
