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Brother, Can You Spare A Trade?

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Published: Thursday, 28 Feb 2008 | 6:48 PM ET
Lee Brodie By:

Producer

The way consumers are feeling these days you would think Herbert Hoover was president. Well, tough times call for some careful consumer trades, says Fast Money resident retail analyst, Jeff Macke

Whether your favorite restaurant is Red Lobster or Morton's Steakhouse, the economy has casual dining in a funk. Instead, families are gathering around the kitchen table, again.

Inside the Consumer
Discussing why food could be a recession-proof trade, with Fast Money's Jeff Macke.

Don’t believe it? All you need to do is check the results from Hormel and Heinz. Frozen food, pasta sauces and spam (yes spam) are experiencing a surge in demand. It appears the consumer is eating “in”.

What’s the trade?

I like Hormel (HRL), Campbell Soups (CPB), Pepsi (PEP) and Molson Coors (TAP), Macke says. The “agflation” works for these companies as well as the growth abroad. People overseas are eating “more American.”

Tim Seymour is skeptical. The rising prices of commodities should become a problem, he says. I don’t think these companies can keep passing them along, indefinitely.

Read More:

> Brother Can You Spare A Trade - Wed.

  Price   Change %Change
CPB ---
HRL ---
PEP ---
TAP ---

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Trader disclosure: On Feb.28, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders: Macke Owns (YHOO), (INTC); Seymour Owns (AAPL), (BX), (DELL), (INTC), (MER), (MSFT), (TMA), (TSL), (SHLD), (SBUX); Seygem Asset Management Is Short (PBR); Seymour Is Short (S); Pete Najarian Owns (AAPL), (BIIB), (C), (MS), (MSFT), (NVS), (XLF), (CSCO), (BKC), (MCD); Pete Najarian Owns (XTO) Calls, (IVN) Calls; Pete Najarian Owns (YHOO) And (YHOO) Calls; Jon Najarian Owns (FRE), (FNM), (GS)

 Print
Jeff Macke takes us inside the consumer mind to find out why food could be a recession-proof trade.
  Price   Change %Change
TAP ---
PEP ---
CPB ---
HRL ---

   
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