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Current DateTime: 06:00:21 09 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/9/2012 6:03:30 PM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 06:00:21 09 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

NBA Finals Could Be Another Losing Bet For Vegas

Published: Tuesday, 4 Mar 2008 | 10:21 AM ET
Text Size
By: Darren Rovell
Sports Business Reporter

Sam Cassell
Source: sportshubla.com
Sam Cassell

There are many nervous bookmakers in Las Vegas this morning. Sam Cassell, the ultimate team player, is reportedly a member of the Boston Celtics. As if this team needed any help.

Why no love for the green team from Beantown? Because when they look at the Celtics, they only see red--as in a financial loss.

That's not good considering the folks in Vegas are coming off a $2.6 million loss from the Super Bowl shocker. It was only the second time Vegas has lost money on the game--they lost $400,000 in 1995.

Here's the deal. When the lines were set before the season started, Some bookmakers had the Celtics as high as 70-to-1 (Internet sites apparently reached 100-to-1). As I've come to learn, this is about as much of a longshot as a big city team can be.

You see, No matter how bad a team is, bookmakers are keen to limit their exposure of teams that figure to get action every year. The Celtics are one of those teams.

Then came Kevin Garnett and the odds plummeted. As of last night, before any factoring of Cassell occurred, the Celtics were at 5-to-2 odds to win it all. And if the NBA finals are a rematch of the Celtics-Lakers, which is clearly a possibility given Kobe's scoring and a return of Andrew Bynum, then there's no team that can bail out the folks in Vegas.

The rekindling of a rivalry that started to fizzle after the two last played in the finals 21 years ago is not ideal, to say the least.

The Lakers, who opened at 30-to-1 are now at 3-to-1.

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