Former Nike Execs And Sex Health Drug: You Make The Call
I like to think that we inspire some good debates on this blog. Sometimes I think I know what I'm talking about, like how well Will Ferrell's "Semi Pro" is going to do, and you show in the poll that plenty of you thought the movie would pull in less than $100 million gross. With the movie's measly take on opening weekend, look who's laughing now.
So today I'm going to pose a question to you, my readers, and let you make the call. I'm going to explain a real scenario to you and at the end, I'm going to ask you to vote on how you feel.
So today a press release comes into my e-mail box. It was linked on one of my google alerts. It's for the latest and "greatest" in male sexual health drugs called 112 degrees and it's made by a company called Life Span Labs.
Prominently quoted in the release is rod Tallman (real name, by the way). Tallman is quoted in the release as founder of Life Span and former marketing director at Nike golf.
"We hope men will trust 112 Degrees for managing their uro-genital health and sexual performance,” Tallman says. Also mentioned is David Edwards, the company's co-founder who was--and I'm quoting the release--"formerly a vice president at Nike Inc. responsible for 1,500 employees and $1 billion in sales."
So here's the question. If Tallwell and Edwards really worked at Nike and they didn't just have a "cup of coffee" with Nike, should they be allowed to mention these credentials in the news surrounding their new sexual performance formula?
It doesn't necessarily imply any sort of endorsement from Nike, but the two are clearly borrowing off Nike's brand equity to gain credibility for 112 degrees.
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