FAST MONEY FEATURES
FAST MONEY POLLGet in the post game. Respond to our
"Question of the Day" right now.
TRADER RADAR Which stock should be on your screen? Follow the clues to solve this puzzle.
TRADE SCHOOLGrab a pencil because school is in session and the Fast Money traders are teaching class.
EMERGING MONEY TOP 20
Fast Money's index for the world.
FAST MONEY PODCASTSDownload Fast Money onto your MP3 Player.
FAST MONEY WIDGETGrab this all-in-one application and get recaps of the show sent right to your desktop or blog.
SHOP FOR FAST MONEY MERCHANDISEGet your game on with Fast Money gear.
FAST MONEY PHOTOS!Check out our scrapbook. These "pix" are guaranteed winners.
NEWSLETTERSign up and receive a recap email every Friday after the show!
FAST MONEY MOBILE ALERTSGet advanced information about the next Fast Money.
Text Size 
 |
]CEO Andy Puzder joins the panel for this conversation and reveals how he's addressing the challenge. Following is a summary of his main points.How are you dealing with increasing commodity prices?
“As time goes on, everybody is adding price,” replies Puzder. With the minimum wage hike, and then the huge commodity increases you couldn’t take it all at once. But over time everyone is taking it.”
How are you competing with those discounts being offered by competitors?
"Our competition is going to these 99 cent gut fillers,” replies Puzder. “For us that’s great because anytime our competitors go in a direction toward gut filling food, we can go toward premium value and distinguish ourselves.”
“We promoted a portabello mushroom burger with a bunch of Wall Street guys around a table. At the end of the ad it says portabello mushroom burgers, $5 at Carl’s. $20 everywhere else. So we have value but still have a premium product.”
What are your plans for growth?
“Last year for the first time this decade we had positive unit growth,” replies Puzder. We grew about 74 units which was good for the company. Half of that was international…We will have a big emphasis this year on international growth. I’m going to Dubai to meet with our franchisee who has 150 restaurants!”
Traders, what do you think?
Two more months of strong same store sales and I’d be a buyer, says Jeff Macke.
Check Out These Other Posts |
_____________________________________________________
Got something to say? Send us an e-mail at and your comment might be posted on the Rapid Recap! Prefer to keep it between us? You can still send questions and comments to .
Trader disclosure: On Mar. 4, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders: Finerman Owns (GS); Finerman's Firm And Finerman Own (HD); Finerman's Firm Owns (AAPL), (GE), (MSFT), (ODP), (WMT), (YHOO), (NYX); Finerman's Firm Is Short (IYR), (IJR), (MDY), (SPY), (IWM), (LEH); Seymour Owns (AAPL), (INTC), (MER), (SBUX); GE Is The Parent Company Of CNBC; NBC Universal Is The Parent Company Of CNBC; Charles Schwab Is A Sponsor Of "Fast Money"
Del.icio.us
Digg It
Data is a real-time snapshot *Data is delayed at least 15 minutes