
Getting Off the Wrong Train
The first principle is that you must not fool yourself, and you are the easiest person to fool.
–richard p. feynman, Nobel Prize—winning physicist
Enough is enough. Lemmings no more. The blind quest for cash is a fool’s errand.
I’ve chartered private planes over the Andes, enjoyed many of the best wines in the world in between world-class ski runs, and lived like a king, lounging by the infinity pool of a private villa. Here’s the little secret I rarely tell: It all cost less than rent in the United States. If you can free your time and location, your money is automatically worth 3—10 times as much.
This has nothing to do with currency rates. Being financially rich and having the ability to live like a millionaire are fundamentally two very different things.
Money is multiplied in practical value depending on the number of W’s you control in your life: what you do, when you do it, where you do it, and with whom you do it. I call this the “freedom multiplier.”
Using this as our criterion, the 80-hour-per-week, $500,000-per-year investment banker is less “powerful” than the employed NR who works 1?4 the hours for $40,000, but has complete freedom of when, where, and how to live. The former’s $500,000 may be worth less than $40,000 and the latter’s $40,000 worth more than $500,000 when we run the numbers and look at the lifestyle output of their money.
Options–the ability to choose–is real power. This book is all about how to see and create those options with the least ef- fort and cost. It just so happens, paradoxically, that you can make more money–a lot more money–by doing half of what you are doing now.
So, Who Are the NR?
The employee who rearranges his schedule and negotiates a remote work agreement to achieve 90% of the results in one-tenth of the time, which frees him to practice cross-country skiing and take road trips with his family two weeks per month.
The business owner who eliminates the least profitable customers and projects, outsources all operations entirely, and travels the world collecting rare documents, all while working remotely on a website to showcase her own illustration work.
The student who elects to risk it all–which is nothing–to establish an online video rental service that delivers $5,000 per month in income from a small niche of HDTV aficionados, a two-hour-per-week side project that allows him to work full-time as an animal rights lobbyist.
The options are limitless, but each path begins with the same first step: replacing assumptions.
To join the movement, you will need to learn a new lexicon and recalibrate direction using a compass for an unusual world. From inverting responsibility to jettisoning the entire concept of “success,” we need to change the rules.


