RECENT POSTS
- Special Feature: Wall Street History - How Wall Street Got Its Name
- Your First Move For Monday February 13th
- Gene Munster Expects Apple Growth, Dividend
- Follow Leon Cooperman into RIM, Halliburton?
- LinkedIn CEO Calms Post-Lockup Concerns
- Anthony Scaramucci: S&P 500 Stocks Still Cheap
- Your First Move For Friday February 10th
- Home Builder Optimism Up, Industry Expert Says
FAST MONEY FEATURES
FAST MONEY POLLGet in the post game. Respond to our "Question of the Day" right now.
FULL SHOWSMissed an episode of Fast Money? Watch the latest show here.
HEDGE FUND TRADE OF THE WEEKWhich names are generating the most chatter across the hedge fund community this week?
CALL TO THE FLOOR | CEO EXTRACheck out our library of CEO interviews; conversations from TV as well as web exclusives.
TRADE SCHOOLGrab a pencil because school is in session and the Fast Money traders are teaching class.
FAST MONEY PODCASTS
Download Fast Money onto your MP3 Player.
FAST MONEY WIDGETGrab this all-in-one application and get recaps of the show sent right to your desktop or blog.
SHOP FOR FAST MONEY MERCHANDISEGet your game on with Fast Money gear.
FAST MONEY SLIDESHOWS!Check out our scrapbook. These "pix" are guaranteed winners.
NEWSLETTERSign up for our daily newsletter!
FAST MONEY MOBILE ALERTSGet advanced information about the next Fast Money.
Are The Yellow Pages Dead?
Text Size 
Web Editor
 |
“My fingers can no longer do the walking,” she sobbed. After a moment or two she summoned all the courage she had and asked the sergeant, “Does that mean the yellow pages are dead?””
Sarge just shurged. It they are, the cause of death is plunging advertising revenue.
Here’s what we know. Police are pursuing the suspects; Yahoo, Google and your cell phone. Investors had to call for help last week after shares of yellow pages publisher R.H. Donnelly [RHD
Loading...
()
] plunged more than 60% to their lowest in 17 years.
The final nail in the coffin came this week, as the economy weakened further and paper costs continued to rise.
So what's the play as the yellow pages leave investors seeing red?
I wouldn’t short RHD right now, counsels Karen Finerman. They have a great deal of debt on the books and typically people who use the yellow pages are people who have just moved to a new neighborhood. With home sales down that’s not good for RHD, either.
Look at Microsoft (MSFT), Google (GOOG) and ValueClick (VCLK) she counsels as longer term plays.
The other traders agree.
Also check out Focus Media, (FMCN) adds Pete Najarian.
______________________________________________________
Got something to say? Send us an e-mail at and your comment might be posted on the Rapid Recap! Prefer to keep it between us? You can still send questions and comments to .
Trader disclosure: On Mar. 6, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders: Macke Owns (INTC), (YHOO); Najarian Owns (AAPL), (BIIB), (C), (CSCO), (MS), (NOK), (MSFT); Najarian Owns (USB) Puts; Najarian Owns (YHOO) And (YHOO) Calls, (COP) Calls, (IDCC) Calls; Finerman Owns (GS); Finerman's Firm Owns (AAPL), (AEO), (FNM), (GE), (DSW), (MSFT), (PLCE), (SKS), (VCLK), (WMT), (YHOO), (RAI); Finerman's Firm Is Short (IJR), (IYR), (IWM), (MDY), (SPY); Finerman's Firm Is Short (LEH) And Owns (LEH) Puts; GE Is The Parent Company Of CNBC; Charles Schwab Is A Sponsor Of "Fast Money"
Data is a real-time snapshot *Data is delayed at least 15 minutes
