Skip navigation
Watchlist Sponsored By :

LATEST TECHNOLOGY VIDEO


Current DateTime: 07:07:18 25 Nov 2009
LinksList Documentid: 19836971
Expiration DateTime: 11/25/2009 7:09:11 PM
    • The First Word on AOL 

        Time Warner is spinning off its troubled child, Internet company AOL. Ross Sandler, analyst at RBC Capital Markets, takes a closer look.

    • UK Online Retail Could Rake in £53bn in 2009 

        “More and more people are shopping online; there is no doubt about that,” David Smith from IMRG told CNBC. While the postal strikes created a slight dip in online sales at the end of October, “by the end of the year, we are expecting round about £53 billion to be spent online for the year,” he added.

powered by digg
By: Reuters | 11 Mar 2008 | 10:04 AM ET
Text Size

Google won unconditional approval from the European Commission on Tuesday to buy rival Web advertiser DoubleClick for $3.1 billion, despite objections from rivals and privacy advocates.

Google Headquarters
AP

Google [GOOG  Loading...      ()   ] has already won approval from United States antitrust authorities.

"The Commission's in-depth market investigation found that Google and DoubleClick were not exerting major competitive constraints on each other's activities and could, therefore, not be considered as competitors at the moment," the Commission, the executive arm of the European Union, said in a statement.

Google has by far the strongest position in Web searching in Europe, and the acquisition drew opposition from competitors such as Microsoft [MSFT  Loading...      ()   ] and Yahoo [YHOO  Loading...      ()   ] .

The Commission also said the combination would lack the power to marginalize Google's competitors in "ad serving," which uses software to help advertisers target potential customers. At the same time, it helps advertisers sell blank space on their Websites.

Ad serving funnels the advertising of its clients down the chain to one of several ad networks, such as Google's AdSense, which work directly with Web sites.

The Commission said that despite the concerns of competitors, the transaction would not close off access to rivals because of such alternatives as Microsoft, Yahoo and AOL.

Privacy advocates complained that the deal would allow the two companies to combine their different methods of gathering information about the habits of Web surfers.

Copyright 2009 Reuters. Click for restrictions.
Tools:
Print EmailAdd This share icon
  • digg share

CNBC HIGHLIGHTS

  • For nearly three decades, these on-call experts have been dishing advice on how to – and not to – cook turkey.
  • Eric Schmidt pledges to create a virtual copy of the Iraq National Museum at Google’s expense.
  • Bill Griffeth is taking a leave of absence from CNBC and Power Lunch for a year. Here's a message from Bill.
  • More shoppers than ever plan to comparison-shop this season. Who will benefit?
  • It may be the most unusual guide to business you'll read.
  • Cut Credit cards
  • How can you get out of debt and back on the road to recovery? Follow these ten steps.
ADD COMMENTS
Remaining characters


Current DateTime: 12:56:53 25 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 10:38:03 25 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 04:32:22 25 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 10:38:03 25 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters