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Current DateTime: 03:27:05 24 Nov 2009
LinksList Documentid: 31047929
Expiration DateTime: 11/24/2009 3:28:29 AM

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Current DateTime: 03:27:06 24 Nov 2009
LinksList Documentid: 31047922
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Tech Check

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Mar.12
12:58 PM ET

CNBC.com

It's unusual for Apple to issue press releases, but this was news the company probably couldn't wait to share: We knew that the software developer kit, the so-called SDK for iPhone, was likely going to be a big deal for the Apple community. And now we have some facts.

Apple [AAPL  Loading...      ()   ] says that 100,000 iPhone developers downloaded the beta version of the SDK in the first four days that it was available.

In a statement, Apple's senior vice president of worldwide product marketing said, "developer reaction to the iPhone SDK has been incredible..."

During the SDK's unveiling, Apple brought several developers on stage to talk about their experiences with the software. They included engineers from Sega, salesforce.com [CRM  Loading...      ()   ], Electronic Arts [ERTS  Loading...      ()   ] and ePocrates.

In the press release today, Apple quotes executives from Intuit [INTU  Loading...      ()   ], Namco Networks, NetSuite [N  Loading...      ()   ], Rocket Mobile, PopCap, THQ Wireless [THQI  Loading...      ()   ] and others. It's clear that the platform is gaining momentum.

For Apple to disclose download data after only the first four days of the SDK's availability is unusual -- and shows the potential for just how big the iPhone's broader market can become.

The real test will come weeks from now when these first, third-party applications become available to iPhone consumers, and just how well they sell.

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© 2009 CNBC, Inc. All Rights Reserved

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Current DateTime: 01:19:41 24 Nov 2009
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