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Current DateTime: 01:22:46 12 Nov 2009
LinksList Documentid: 31765984
Expiration DateTime: 11/12/2009 1:24:04 PM
    • News Corp. vs Google  10 Nov 2009

        CNBC's Julia Boorstin has the details on Rupert Murdoch's new search engine, with Rich Harlgaard, Forbes publisher.

    • Murdoch's Content Conundrum  10 Nov 2009

        Fox's Rupert Murdoch is vowing to protect his online content at all costs, with CNBC's Julia Boorstin and Jim VandeHei, Politico executive editor.

    • Murdoch Snubs Google  10 Nov 2009

        Rupert Murdoch is threatening to yank his content from Google, calling the engine a "content kleptomaniac" and a "parasite" for stealing content from his company's newspapers. Quentin Hardy, of Forbes, and CNBC's Julia Boorstin discuss.

    • "Call of Duty" Debuts With a Bang  10 Nov 2009

        The debut of video game "Call of Duty" could be the biggest debut of any entertainment product ever, reports CNBC's Julia Boorstin. Edward Williams, leisure analyst at BMO Capital Markets, shares his insight.

    • Money-Making Gaming  09 Nov 2009

        The most highly anticipated video game of the year will be released at midnight, with CNBC's Julia Boorstin; Tony Gikas, Piper Jaffray video game analyst; and Lewis Ward, IDC Research Manager.

    • Video Game Assault on Movies  09 Nov 2009

        Call of Duty, Activision Blizzard's latest video game, is already breaking pre-sale records. Matthew Jacob, of Majestic, and CNBC's Julia Boorstin discuss.

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Current DateTime: 01:22:47 12 Nov 2009
LinksList Documentid: 31625651

Media Money

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Mar.19
3:14 PM ET
Wednesday, 19 Mar 2008
March Madness: CBS Wins Any Way You Watch It

CNBC.com

March Madness is underway. If you're an NCAA basketball fan, you're probably watching games wherever you are--even at work, with CBS streaming the games on more than 200 web sites, including ESPN.

This means that CBS [CBS  Loading...      ()   ] wins no matter which team comes out on top, and wherever you choose to watch the games. CBS isn't worried that it'll lose TV ratings because it's offering the games online. They figure people will watch whether it's on TV or on any of the web sites CBS is streaming to and meantime, CBS gets the ad revenue.

In 1999 CBS paid $8 billion for rights to the NCAA tournament games over 11 years. This was a big bet that the games would bring in revenue beyond just TV. And now they're broadcasting on the radio, as well as on the Internet, a fast-growing business. CBS is bringing in roughly $500 million in annual revenue from the sports season this year.

The web casts will bring in an estimated $21 to $25 million in revenue, up from $10 million last year and $4 million in 2006. DOUBLING every year--wow! Obviously this ad supported model works: when CBS offered the games via subscription, the company brought in only $250,000 in revenue.

There's another angle this year: Facebook and CBS announced a deal to provide brackets for picking tournament winners. CBS Interactv said that this is the fastest growing application on the social network, it could have three million members by the end of the month. This definitely fits with CBS strategy--put its content out there in as many places possible (it has a deal to distribute through YouTube, unlike the other networks, which have stayed away).

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